| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | |
| Coupon Code |  |  | but restricted by coupon policy — e.g. only valid/approved codes |
| E-mail |  |  | with CAN-SPAM compliance and pre-approval if sending on behalf of the brand |
| Loyalty |  |  | |
| Search |  |  | no brand bidding, no direct linking — as outlined in PPC policy |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. |  |  | No promotion on adult, pornographic, or violent content sites.
No promotion on hate speech, discriminatory, or illegal activity sites.
No promotion to under-18 audiences
Affiliates must only use approved creatives |