Our brand mark is our most valuable asset. After all, it’s how we present ourselves to the world.
It’s our identity as a company. It’s where our visual style inspiration comes from. Please treat our logo with respect by only using the version available through affiliate window. This helps us to maintain brand consistency.
Please don’t invade our brand mark’s personal space! The clear space is the closest distance any text or graphic can be to our brand mark. Nothing should be placed inside the clear space. It’s easy to calculate the clear space when the brand mark is at various sizes. To calculate the clear space take the full height of the ‘o’ in the word VioVet. Using this height you can create an equal margin around the brand mark. The only exception to the clear space rule is when we add .co.uk to the end of our logo.
The golden rule: don’t alter our brand mark at all in any way, do not squash, stretch, apply a stroke or outline, rotate, alter the colour or apply a gradient, apply a shadow, apply a bevel or emboss effect or any other text affect and do not place the logo on a background which is of a similar colour.
