The new primary brand marque consists of the logotype, two central gold circles and the throat care message. The addition in 2018 of the throat care message introduces a key visual element which helps to unify Vocalzones increasing product range. On packaging the throat care message is replaced by product title (such as Throat Pastilles or Tea). The primary brand marque should not be tampered with or altered in any instance. The examples here show the brand marque in full colour and mono versions. Wherever possible the full colour version should be used and in the majority of cases reversed out is preferred. In instances of restricted print colours, the mono version can be used.
In some brand communications and in packaging a simplified version of the brand marque may be required where the throat care message is not featured. There may be an instance where space is limited and throat care may not be legible (ie. small digital skyscraper adverts). In these cases the simplified brand marque can be used.
Typefaces
Avenir is the main typeface used for Vocalzone. It can be used as both a body copy font but can also be used in sub copy and headlines. Avenir Heavy can be used for headlines and titles. Avenir Roman and Light should generally be used for body copy. Web Fonts For Webtext Arial should be used, with Arial bold being used for titles and emphasis and Arial regular for general body copy.
