Chess House Affiliate Program Terms (Awin)
Program Owner: Chess House, LLC (“Chess House”, “we”, “us”, “our”)
Network: Awin
Scope: Only products and services sold directly on www.ChessHouse.com (external links are excluded).
1) Enrollment & Eligibility
You (“Affiliate”, “you”, “your”) must be 18+.
Apply via Awin. We review each site and may approve or decline at our sole discretion.
If declined, you may reapply once your site complies with these terms.
Minimum Site Criteria
Uses a top-level domain (no free-host subdomains).
Fully functional (no “under construction”).
Clear, quality design (no “banner farms” or pages packed with affiliate links).
No coupon/deal aggregators or general shopping directories.
Content aligns with education, chess, board games, or closely related themes that add real informational value.
Grounds for Rejection/Removal
Sites that include or promote:
Adult/sexual content; explicit, vulgar, or obscene language.
Hate, harassment, discriminatory or extremist content; political agitation.
Illegal activities (drugs, counterfeiting, piracy, hacking/“warez”, password lists).
Browser toolbars, BHOs, adware, malware, forced clicks, pop-ups on third-party sites, cookie setting without a click.
Auto-redirect links, unsolicited email (spam), or incentive clicks (cash, points, entries, prize rewards to click).
Download software that could divert tracking/commissions, at our discretion.
We may suspend or remove any Affiliate we deem questionable or misaligned with our brand.
2) Brand, Linking & Creative Usage
Upon approval, we grant a revocable, non-exclusive, non-transferable, limited license to use our name, logo, URL, and trademarks solely to promote Chess House through Awin.
Do not alter our banners, product images, or logos. Use only approved creatives found in Awin.
Your site must not mimic the look/feel of ChessHouse.com or imply you are Chess House. Framing our site requires prior written approval.
No content scraping or spidering our site.
No press releases or public statements about Chess House without written approval.
You may not represent our pricing, policies, or availability beyond what we publish.
We monitor traffic and placements. If you fall out of compliance, we may deactivate your account pending review. You’re responsible for staying compliant.
3) Promotion Rules
Email & Messaging
No unsolicited email (spam).
Emails must be opt-in, identify you as the sender, and comply with applicable laws.
Do not include private/invite-only offers unless we grant written permission.
Communities & Social
You may post generic, non-incentivized messages.
Do not post coupon codes or specific offers we’ve designated “private” or “exclusive” unless authorized.
PPC Search (Paid Search)
Bidding on our trademarks is prohibited, including:
“Chess House”, “ChessHouse”, “ChessHouse.com”, and misspellings/variations.
No use of our trademarks in ad copy, display URLs, or as negative-match manipulation to game attribution.
Direct-linking to our site via ads is not allowed unless we approve in writing.
Prohibited Practices (Immediate Termination)
Forced clicks, cookie stuffing, click bots, fake leads/orders.
Pop-ups/pop-unders on third-party sites; installing cookies without a user click.
Toolbars, browser extensions, or software that modifies user sessions or injects affiliate tracking.
4) Coupons / Voucher Codes
Unless expressly approved, coupon/deal sites are not eligible (and if approved for special cases, they earn a reduced rate, see Commissions).
Only use codes we provide in Awin. Publishing unauthorized or expired codes may void commissions.
“Code-only” placements that don’t add editorial value may be rejected.
5) Commissions, Tracking & Cookie
Standard commission: 8% per qualifying order tracked to your Awin ID.
Coupon/deal publishers (if approved): 4%.
Cookie window: 30 days from click. Commission is paid only when a user accepts cookies and the sale is tracked to your Awin ID.
Attribution: Last eligible click within Awin wins, unless superseded by our own paid media or network rules. If the customer clicks another affiliate or our ad later, you may not receive credit.
Exclusions: Fraudulent orders, chargebacks, cancellations, returns, shipping/taxes.
Payouts: Processed monthly via Awin for eligible, validated transactions from the prior period. Commission rates may change at any time at our discretion (we’ll make reasonable efforts to notify you via Awin).
We may place payments in pending if we investigate fraud or policy breaches; you must demonstrate compliance.
6) Term & Changes
Either party may terminate at any time via written notice (email through Awin is sufficient). Keep your Awin contact email current.
If we terminate for cause (policy violation or objectionable content), no commissions will be paid on outstanding balances.
We may update these terms at any time. Posting the new terms in Awin (or notifying you via Awin/email) constitutes notice. Continuing to promote 48 hours after changes = acceptance of the new terms.
7) Independent Contractor; Liability; Indemnity
You are an independent contractor; nothing here creates a partnership, joint venture, franchise, or employment relationship.
We are not liable for indirect, incidental, special, punitive, or consequential damages or lost income related to this Program. Our aggregate liability is limited to unpaid, eligible fees at the time of any claim.
You warrant your content is lawful and you own or have rights to all materials you use.
You indemnify and hold harmless Chess House, its officers, employees, agents, and affiliates from all claims, damages, liabilities, costs, and expenses arising from your site, promotions, or breach of these terms.
If any provision is held invalid, remaining provisions survive.
8) Contact
Questions about these terms or your participation?
Email: affiliates@chesshouse.com
