The White Company (US & Canada)

The White Company (US & Canada)

ID | 6921


The White Company is one of the UK’s leading lifestyle brands, encompassing bed and bath, furniture, home accessories, lighting, fragrance, fashion, children’s clothing and home wares.


Attribution Period (Cookie Length)

30 Days


Paid Search

Affiliates may not bid on or use the word '' or 'The White Company', ‘Little White Company’, derivatives, misspellings and any The White Company sub brands in any way to gain preferential listings on Search Engines, Directories or any other kind of online database. This is expressly forbidden and will result in the termination of an Affiliate's agreement with The White Company.

Use of voucher codes

Affiliates may only promote codes that are provided through the The White Company affiliate programme.

The White Company reserve the right to withhold payment of commission or suspend publishers if non-authorised voucher codes are used in an affiliate sale.

Where voucher codes are issued with an expiry date this should be clearly displayed and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme.

Natural Search

The White Company are happy for affiliates to optimise their sites for the correct spelling of their brand terms, The White Company, The Little White Company. They would like to request that this is does not happen for misspells. This would include the use of misspelled terms in metatags, page titles and so on.

Domain Restrictions

1). Direct linking

Affiliates are not permitted to use any domains owned by The White Company as their display URL without express written permission.

2). Affiliate-owned domains

Affiliates are permitted to use brand terms as a directory, e.g.

Affiliates are not permitted to create domains containing brand terms as a domain or sub-domain, e.g.

3). Landing pages

Any affiliate wishing to construct a landing page for The White Company should first contact the account management team for pre-approval at

Promotion Restrictions

Email Marketing

Any affiliate wishing to promote The White Company by email marketing must first contact for pre-approval.

Offline Public Relations Activities

Offline public relations activities are expressly not permitted. Affiliates wishing to pass on information regarding offline promotions should contact


Any press where The White Company is referenced must have involvement and full sign off from The White Company. Affiliates wishing to pass on information regarding press opportunities should contact


Commission Structure

6% commission is currently paid out on all products.



Affiliates may not alter any of the creative or text links available through the Affiliate program interface without prior written permission. Out of date/redundant creative, links or using domains including the term ‘The White Company’ or similar derivatives is expressly forbidden.

In order to allow for automatic updates to uploaded banners to take place, affiliates are requested not to hardcode banners.

If different creative or links are needed please contact


Please get in touch if you have any questions.


Many Thanks,

The White Company affiliate team