PPC Compliance (Pay Per Click):
Affiliates are prohibited from bidding on the Merchant's trademarks, company name, and domain names, including any misspellings, without explicit permission. ShareASale's PPC Keyword Monitoring Tool is available to help manage brand keywords and notify Merchants of potential violations.
Additional PPC Considerations:
Affiliates must use negative keywords to prevent broad matching based solely on certain terms.
2.2 Coupon Compliance:
Affiliates must adhere to a strong coupon policy outlined in this Agreement.
Affiliates are not allowed to bid on the Merchant's brand name in conjunction with words like "coupons" (TM+ bidding).
SEO tactics centered around the Merchant's brand name require explicit approval.
The program agreement should address scenarios where different Affiliates contribute to a single transaction.
