Branding Guidelines
Thank you for partnering with Sif Jakobs Jewellery.
We are a Scandinavian jewellery brand offering contemporary, premium-quality pieces inspired by modern elegance and timeless design. To protect and strengthen our brand identity, we ask all publishers to follow the guidelines below.
Brand Positioning
Sif Jakobs Jewellery represents affordable luxury, refined craftsmanship, and contemporary Scandinavian design. All brand references should reflect this positioning.
Logo & Visual Identity
Only use official logos and creative assets provided within the AWIN platform.
Do not alter, distort, recolor, or modify logos.
Maintain appropriate spacing and proportions.
Do not combine our logo with other brand marks without written approval.
Brand Name Usage
Always use the full brand name: Sif Jakobs Jewellery.
Do not abbreviate, misspell, or modify the brand name.
Do not register domains, subdomains, or social media handles containing our brand name or variations of it.
Tone of Voice
All promotional messaging should align with our brand values:
Elegant
Contemporary
Premium
Inspirational
Avoid messaging that:
Suggests “cheap” positioning
Uses misleading claims
Implies exclusivity or discounts not officially provided
Imagery
Only use official product images supplied through AWIN or directly by us.
Do not use outdated, low-resolution, or watermarked imagery.
Lifestyle imagery must align with a premium, fashion-forward aesthetic.
Paid Search & Trademark
Bidding on the brand name “Sif Jakobs Jewellery” (including misspellings or close variations) is not permitted unless explicitly agreed in writing.
Direct linking from paid search ads to our website is not allowed without prior approval.
Discount & Voucher Codes
Only promote valid and currently active voucher codes.
Do not advertise expired or unauthorized discount codes.
Exclusive codes must be pre-approved and used according to agreed terms.
Social Media Promotion
All content must clearly disclose affiliate relationships where required by law (#ad / #affiliate).
Content should reflect the premium nature of the brand and align with our visual style.
Approval & Contact
We reserve the right to request removal or modification of any content that does not align with our branding guidelines.
For questions, approvals, or collaboration opportunities, please contact us directly via the AWIN platform.
