Kascadia Wine Merchants – Branding Guidelines for Awin AffiliatesLast Updated: August 2025
Website: https://www.kascadiawinemerchants.com
Contact: info@kascadiawine.com
📌 About the Brand
Kascadia Wine Merchants is a U.S.-based online retailer and importer specializing in premium North American wines — with a distinctive focus on Canadian, Californian, and Mexican producers. We’re passionate about small-batch, terroir-driven wines and work closely with boutique wineries to offer curated collections, wine subscriptions, and story-rich selections.
✅ Do’s for Affiliates
Use approved brand assets from our Affiliate Asset Folder.
Promote current offers and bundles (e.g., True North Trio, Wine Club promotions).
Link directly to our homepage, product pages, or approved landing pages using your Awin affiliate links.
Mention benefits like Free Shipping, 15% commission, 120-day cookie window, and our Wine Club for subscriptions.
Align content with our tone: refined, warm, storytelling-driven, and heritage-inspired.
Encourage ethical wine consumption, slow living, and cross-border wine appreciation.
🚫 Don’ts for Affiliates
Do not use outdated logos, banners, or promotional language.
Do not create your own graphics without approval.
Do not make medical claims or promote irresponsible drinking.
Do not misrepresent the brand (e.g., claiming we’re a winery or sell spirits).
Do not use our name in paid search campaigns or impersonate the brand.
Do not publish discount codes not provided directly by Kascadia Wine Merchants.
🎨 Logo Usage
Only use the official logo in black, white, or brand-approved color variations.
Maintain clear space around the logo.
Do not distort, recolor, or place logos over busy backgrounds.
Download high-res logos from the Affiliate Asset Folder.
💬 Brand Voice & Messaging
Tone: Warm, traditional, confident, community-focused
Core Themes:
Boutique & small-batch wines
North American wine culture
Cross-border relationships (especially Canada-U.S.)
Wine as part of lifestyle, meals, and slow living
Transparency, sustainability, and craftsmanship
Example Taglines (optional to use in posts):
“Wines Worth Crossing Borders For”
“Curated North American Wines for the Modern Table”
“From Niagara to Napa – A Taste of the Continent”
📦 Top-Converting Products
Wine Trio Packs (e.g., The True North Trio)
Wine Club Subscriptions
Seasonal Collections
Gifts and Bundles (especially during Q4 and holidays)
💰 Affiliate Perks (via Awin)
15% commission on every sale
120-day cookie duration
High Average Order Value (AOV)
Dedicated affiliate support
Custom creatives available on request
🔗 Useful Links
🌐 Website: https://www.kascadiawinemerchants.com
📁 Affiliate Assets: Google Drive Asset Folder
📧 Contact: info@kascadiawine.com
