The following rules relate to activity through paid sponsored listings for all search engines and are relevant for all terms listed in the Advertiser Brand Terms box below:
The following activities are currently not allowed on the programme:
bidding of misspelling of brand terms
bidding on variations of the brand terms
direct linking
broad matching on brand terms
Publishers must not display the advertiser’s brand name in the Display URL or Title & Ad Copy
Advertiser Brand Terms
The Search Guidelines / Restrictions are based on but not limited to the following:
(includes vertical scroll)
rattan direct
rattandirect.co.uk
rattan direct voucher code
rattan direct discount code
and any different combinations and capitalisations
Vouchercodes
Affiliates should only post voucher codes given to them directly by the merchant or codes listed as generic codes on the Darwin interface. If you use voucher codes or gift vouchers that are not listed your commission may be declined.