Ringke Branding Guidelines
As a partner of the Ringke Affiliate Program, you are required to adhere to the following branding standards to ensure consistent and professional representation of the Ringke brand. These guidelines apply to all promotional materials including, but not limited to, websites, ads, videos, email campaigns, and social media.
1. Logo Usage
Only the official Ringke logo provided by Ringke may be used.
The logo must not be altered, stretched, rotated, cropped, recolored, or modified in any way.
Maintain clear space around the logo equal to the height of the “R” in Ringke.
The logo should only appear on a solid white, black, or neutral background.
Minimum logo height for digital use is 30 pixels.
2. Color Palette
Affiliates must use the official Ringke brand colors where applicable to maintain visual consistency. The primary color is a deep black (Hex: #1A1A1A), used for text, logos, and key design elements. A distinct accent red (Hex: #FF2C2C) is used sparingly to highlight specific design features, such as the red dot in the Ringke logo. A light neutral gray (Hex: #F5F5F5) may be used for backgrounds and secondary visual elements to support a clean, minimal layout.
Use of unapproved colors, neon tones, or stylistic effects that do not align with Ringke’s professional and minimalistic identity is strictly prohibited. All visual content must reflect the brand's established aesthetic and avoid any deviation from the approved palette.
3. Typography
Use modern, sans-serif fonts such as Helvetica Neue, Roboto, or system-default equivalents. Text should appear clean, legible, and uncluttered.
Acceptable font weights: Regular, Medium, or Bold.
Avoid decorative fonts or excessive use of all caps, italics, or underlines.
4. Imagery Style
Promotional images must reflect Ringke’s minimal and professional visual identity.
Use high-quality product images with neutral or white backgrounds.
Emphasize the product itself without the use of distracting props or filters.
Do not apply flashy borders, stickers, or unrelated visual effects.
Only official product images provided by Ringke or obtained through our media kit may be used.
5. Tone of Voice
All messaging must maintain a professional and credible tone. Affiliates must accurately represent Ringke products and refrain from using exaggerated or misleading claims.
Acceptable examples:
“Ringke Fusion-X provides drop-tested protection with a slim design.”
“Designed for durability and style, the Ringke Onyx case is built to perform.”
Unacceptable examples:
“The strongest case ever invented!”
“Unbreakable, indestructible, guaranteed for life”
Affiliates must never claim product performance or guarantees not explicitly stated by Ringke.
6. Trademark and Brand Use Restrictions
Affiliates may not use “Ringke” or variations of the brand name in search engine ad copy, headlines, display URLs, or usernames without prior written approval.
Affiliates are prohibited from impersonating Ringke, including through cloned websites, social media handles, or unauthorized domain usage.
Use of the Ringke brand must not imply official partnership, endorsement, or representation beyond affiliate status.
7. Violation and Termination
Failure to comply with these branding guidelines may result in immediate suspension or termination of affiliate privileges. Ringke reserves the right to monitor all affiliate promotions and to revoke affiliate status without prior notice for violations of these terms.
