| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | We are open to this, though haven't delved too much into it. Similar to the below, for this to work, we need to see the incremental value that this is driving. Would it be reaching people that would have otherwise not been exposed to Amberjack? |
| Content | | | |
| Coupon Code |  |  | |
| E-mail | | | |
| Loyalty | | | |
| Search | | | Don't be on branded terms. Won't be incremental. |
| Behavioural Retargeting | | | We need to measure incrementality and have a method to do so. We don't want people to be targeting our highest intent users without showing us the value they are driving and their media efforts are actually impactful |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | We want the content from Affiliates to be incremental. A successful affilaite shuold be reaching people we didn't before. Thus, coupons are questionable, especially if visited coupon site right before purchasing. |
