1. Logo Usage
Affiliates must use only approved Nature Hills logos provided in the creative assets section.
Do not stretch, crop, or alter the logo colors.
Logos must link directly to NatureHills.com or an approved landing page.
2. Brand Voice & Messaging
Use clear, friendly, and expert language when referencing Nature Hills.
Nature Hills is America’s Largest Online Plant Nursery—this should be highlighted in introductions when possible.
Do not make exaggerated claims (e.g., “cheapest trees ever”).
3. Imagery Guidelines
Only use high-resolution, brand-approved images from Nature Hills’ media kit or product catalog.
Do not overlay unrelated graphics or promotional stickers (e.g., “BEST DEAL” unless it aligns with official sale language).
4. Content Guidelines
Do: Write about seasonal gardening tips, plant care, landscaping inspiration, or product roundups.
Don’t: Include Nature Hills in coupon directories or cashback schemes without approval (unless you're a designated discount partner).
All mentions of Nature Hills must link to your unique Awin tracking URL.
5. Discount Code Usage
Only use active, affiliate-approved codes listed in Awin.
Do not promote expired codes or guess at future discounts.
6. PPC Restrictions (if applicable)
Affiliates are not allowed to bid on branded keywords such as:
“Nature Hills”
“Nature Hills Nursery”
Misspellings of the brand name
Direct linking to Nature Hills from paid ads is not allowed without written approval.
7. SEO & Domain Guidelines
Do not register domains or subdomains that contain “Nature Hills” or variations of the brand.
SEO content should be original and helpful; no scraped or spun content is permitted.
8. Social Media Mentions
Affiliates must clearly label posts as affiliate-driven if linking directly via tracking URLs.
Nature Hills should be tagged when possible, but only with approved visual assets.
