| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | |
| PPC Brand |  |  | Affiliate sales will be de-duplicated against brand PPC activity. Our own brand campaigns take priority.
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| PPC Generic |  |  | Affiliate sales will be de-duplicated against our generic PPC activity
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| E-mail Advertising |  |  | Affiliate sales will be de-duplicated against Madeleine Thompson Cashmere direct email campaigns.
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| Display Advertising |  |  | Affiliate sales will be de-duplicated against our own display campaigns.
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| Direct Partnerships |  |  | |
| Price Comparison |  |  | Affiliate sales will be de-duplicated against in-house price comparison activity
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| In House Publisher program |  |  | Affiliate sales will be de-duplicated against any in-house affiliate or referral programme.
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| Other Affiliate Networks |  |  | Affiliate sales will be de-duplicated against sales tracked by other affiliate networks.
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