If needed we will provide Images at any Size.
1. Logo Usage:
- Always use one of the official NILO logos provided in the affiliate kit.
- Do not alter, distort, rotate, or modify the logo in any way.
- Ensure there's adequate space around the logo to prevent it from appearing cluttered.
2. Color Palette:
Primary Color:
This is our brand color. When creating any promotional materials, try to implement it in some details to maintain brand consistency.
3. Typography:
- Primary Font: Helvetica
- Secondary Font: Libre Bodoni
4. Brand Voice & Messaging:
- Speak as if you're conversing with a friend: warm, genuine, and understanding.
- Always ensure accuracy when discussing NILO product features, benefits, and pricing.
- Avoid using exaggerated claims or misleading information about our products.
- Avoid corporate jargon. Instead, use friendly, everyday language that everyone can understand.
5. Do's & Don'ts:
Do's:
- Do remain consistent with our brand identity.
- Do use positive and empowering language.
- Do verify all facts and figures before publishing.
Don'ts:
- Don't use our brand name, logo, or assets in a way that suggests an official partnership beyond the affiliate relationship.
- Don't associate NILO with any inappropriate or controversial content.
- Don't use outdated promotional material.
7. Terminology:
- Brand Name: Always capitalize the full Name of NILO if possible
8. Compliance & Approval:
- All creative materials that aren't provided in the affiliate kit and are self-made should be submitted for approval to NILO before use.
- Ensure compliance with all platform-specific guidelines, including AWIN's terms and conditions.
