2Modern (US)

2Modern Affiliate Terms & Conditions

Please read our affiliate terms and conditions carefully before applying to join our program. These terms and conditions are written to ensure the success of our 2Modern affiliate program and our valued affiliate partners. It is each affiliate's responsibility to ensure compliance at all times. Thank you for your interest in our program. 

DEFINITIONS

As used in the below Terms: (i) "2Modern", “2Modern.com”, "we", "us", or "our" refers to 2Modern, Carve Media Inc. (ii) "You" or "your" refers to the Affiliate Publisher. (iii) "Our Website" refers to the 2Modern.com website located at https://www.2modern.com. "Your Website" refers to any Websites that you may link to our Website; "Program" refers to the 2Modern Affiliate Program.

PROGRAM ENROLLMENT

After receiving your application, we will review your Website and notify you of your acceptance or rejection into our Program. Please allow up to 20 business days for your application to be reviewed. We reserve the right to reject any application. Please include all websites that you use in your profile and for which you plan to link from to 2Modern as that will help us make an informed decision.

2Modern Affiliate Marketing Agreement

Last Updated: [10-22-2025]

1. Overview

This Affiliate Marketing Agreement  (“Agreement”)  is made between Carve Media Inc., dba 2Modern, a California corporation with its principal place of business at 35 Miller Ave., Suite 192, Mill Valley, CA 94941 (“Company” or “2Modern”) and [Affiliate Name], an address at [Affiliate address] (“Affiliate”).

2. Purpose

2Modern operates an e-commerce business selling home and office furniture, décor, and accessories through its website 2modern.com (the “Website”).

The Company participates in the AWIN affiliate network (“AWIN Network”) to promote its products.

This Agreement sets forth the terms governing the relationship between the Company and Affiliate, in addition to the AWIN Publisher Terms & Conditions (“AWIN Terms”).

3. Relationship to AWIN

• This Agreement supplements, and does not replace, the AWIN Terms.
• The Affiliate must maintain a valid AWIN account in good standing.
• Tracking, reporting, and payment will be handled by AWIN in accordance with its policies.

4. Affiliate Obligations

Affiliate agrees to:

• Promote the Company’s products in a truthful, ethical, and professional manner.
• Use only approved links, banners, and creatives provided through AWIN.
• Comply with all applicable U.S. federal and state laws, including, but not limited to:
• Federal Trade Commission (FTC) Endorsement Guides (16 C.F.R. Part 255).
• CAN-SPAM Act of 2003 (for any email campaigns).
• Disclose their affiliate relationship in all promotional content, in accordance with the FTC’s Endorsement Guidelines. 
• Include clear and conspicuous disclosure of the affiliate relationship, e.g., “As a 2Modern affiliate, I may earn commissions if you purchase through my links.”
• Disclosures must be clear, visible, and not buried within unrelated text.
• Publish content that accurately represents Company and its products, within Company guidelines
• Affiliates are solely responsible for their content’s accuracy and compliance with advertising regulations.

The Affiliate must not:

• Use false, misleading, or deceptive marketing practices.
• Bid on Company trademarks, variations, or domain names in paid search campaigns.
• Promote unauthorized or expired coupons.
• Use unapproved email lists, spam, or pop-up advertising.
• Engage in cookie stuffing, link hijacking, or traffic fraud.
• Make any representation that could mislead consumers about pricing, product availability, or guarantees.

• Provide Affiliates with accurate, updated creatives and data feeds via the AWIN platform.
• Notify Affiliates of major program changes or commission adjustments via AWIN.
• Track Affiliate-generated sales and issue payment in accordance with AWIN’s payment system.

6. Enrollment & Approval

All applicants are subject to review and approval by 2Modern.

• 2Modern reserves the right to accept or reject any application at its sole discretion.
• We may reject applications for any reason, including but not limited to sites that:
• Promote violence, hate speech, or discrimination
• Contain adult, offensive, or deceptive content
• Infringe intellectual property rights.
• Do not align with 2Modern’s brand standards or values
  
   

7. Publisher Type Eligibility

• 2Modern currently accepts the following publisher categories: Content Publishers, Rewards Publishers, Loyalty Publishers, and Influencers.
• Coupon Publishers, Deal Aggregators, and “Promo Code” sites are not eligible for participation.
• Affiliates must accurately represent their business model at the time of application. Misrepresentation of publisher type (for example, applying as “Content” while primarily operating as a coupon or paid-search site) constitutes a material breach and grounds for immediate removal from the Program and forfeiture of commissions.
  
   

8. Sub-Affiliate Networks / Media Agencies

• Sub-affiliate networks may participate only with prior written approval from 2Modern.
• Approved sub-networks must provide a full list of their sub-publishers and associated websites upon request so that 2Modern may monitor compliance with these Terms & Conditions.
• Sub-networks are responsible for ensuring that all sub-publishers adhere to 2Modern’s policies, including Brand Bidding Violations, Coupon Restrictions, and Creative Use Guidelines.
• Failure to maintain transparency or enforce compliance within the sub-network may result in immediate program suspension and commission reversal.
  
   

9. Commission Structure & Qualifying Purchases

Commission rate is at the discretion of 2Modern, and will be a percentage of the order subtotal (before tax and shipping), negotiated in writing between 2Modern and the Affiliate at the time of affiliate approval.

• Commission is earned on Qualifying Purchases, defined as sales completed by a referred customer who clicks through a valid affiliate tracking link and completes an order within the designated tracking period.
• Tracking is managed through AWIN with a 30-day attribution window.
• A minimum order subtotal of $100 (before tax and shipping) is required for an order to be commission-eligible.
• Commissions are not earned on:
• Returned, canceled, or fraudulent orders
• Gift card purchases or redemptions
• Orders placed using employee or personal discount codes
• Self-referrals or orders placed by the Affiliate
• Commission rates and eligibility are subject to review and adjustment at 2Modern’s discretion, based on performance, promotional compliance, and partnership alignment.

10. Tracking & Attribution

• Tracking and attribution are managed through AWIN’s network.
• Only transactions properly tracked and reported through the AWIN platform will be eligible for commission.
• If conflicting attribution data exists, 2Modern reserves the right to determine final attribution based on reporting from Google Analytics 4 (GA4).
• In cases where multiple partners/channels have provided measurable contribution to conversion, 2Modern may, at its sole discretion, split commission rates based upon the estimated attribution share each partner contributed.
• If an Affiliate wishes to dispute an attribution decision, they may submit a written request to affiliate@2modern.com and 2Modern will review the case against our attribution data in good faith.
• 2Modern’s final determination of attribution and commission eligibility shall be binding.

11. Payments & Payouts

Payouts are processed through AWIN’s payment system in accordance with their payment schedule and thresholds.

• Commissions become payable only after the applicable 30-day return window has closed and the order has passed validation.
• Due to 2Modern’s assortment of custom and made-to-order products that often ship via freight from international suppliers, all transactions are subject to a 60-day validation period from the order date.
• Commissions will be approved only once orders have been shipped, fulfilled, and confirmed as non-returned or non-canceled within that period.
• 2Modern reserves the right to delay or reverse commissions for any orders canceled, modified, or returned during the validation window.
• Affiliates are responsible for providing accurate tax and payment information to AWIN.

12. Brand & Promotional Guidelines

Affiliates may promote 2Modern using approved creative assets, text links, and product data feeds provided through AWIN. Affiliates must follow these guidelines:

• Brand messaging: 2Modern features iconic designs sourced from the world’s most exquisite brands.
• Do not alter 2Modern creative assets without prior written consent.
• Do not use 2Modern’s name, logo, or trademarks in any domain names, social handles, or advertising without authorization.
• All placements must reflect 2Modern accurately and not misrepresent pricing, offers, or availability.
  
   

13. Brand Bidding & PPC Violations

Brand bidding is strictly prohibited. Affiliates may not bid on any 2Modern brand terms, including but not limited to: “2Modern,” “2Modern Furniture”, “2Modern Furniture & Lighting”, “2Modern Discount,” “2Modern Discount Code,” “2Modern Promo,” “2Modern Coupon,” “2Modern Promo Codes,” “2Modern Coupon Codes,” or any misspellings or variations thereof.

Affiliates may not:

Use 2Modern brand terms in paid search ads, ad copy, display URLs, or as negative keyword circumvention.

• Directly link PPC ads to 2Modern.com or any sub-page of our site.
• Use 2Modern trademarks in display URLs or dynamic keyword insertion.
• Violations of this policy will result in immediate program suspension and commission reversal.

14. Coupon & Voucher Policy

• Only 2Modern-approved offers and sales events communicated through AWIN may be promoted.
• Affiliates may reference official 2Modern sale events such as Memorial Day Sale, Labor Day Sale, Spring Design Sale, Fall Design Sale, and Black Friday / Cyber Monday Sale, or any other campaign explicitly announced by 2Modern.
• Affiliates may not create, imply, or exaggerate discounts (e.g., “30% Off at 2Modern,” “Exclusive 2Modern Coupon”) unless the specific percentage or offer language has been officially provided and approved by 2Modern.
  The use of words such as “coupon,” “promo code,” “discount code,” “deal,” or “voucher” is prohibited unless a valid, unique code has been issued through AWIN for that affiliate’s use.
• Misleading, fabricated, or outdated promotions, or references to non-existent coupons or codes, are considered baiting, are prohibited, and will result in commission reversals and potential removal from the Program.
  Affiliates must update sale language promptly at the conclusion of each campaign to ensure all live promotions reflect current offers.
• Use of unauthorized (“coupon scraping”), expired, or exclusive codes not issued via AWIN to the Affiliate Program will result in commission reversal.
  
   

15. Browser Extensions & Reward Programs

• Browser extensions are not permitted without prior written consent from a 2Modern representative.
• Affiliates operating as cashback, reward, or loyalty programs must obtain explicit written approval before promoting 2Modern.
• Approved programs must ensure that browser extensions do not automatically overwrite tracking links or user sessions.
• Violations may result in immediate removal from the Program.
  
   

16. Email & Social Media Promotion

• Brand Messaging: 2Modern features iconic designs sourced from the world’s most exquisite brands.
• Email marketing must comply with CAN-SPAM and similar regulations.
• 2Modern must pre-approve any dedicated email and/or brand feature email campaigns presenting our brand.
• Social media promotions must tag or reference @2Modern and must not impersonate the brand.
  
   

17. Geographic & Channel Restrictions

The 2Modern Affiliate Program is intended for the promotion of products sold and shipped within the United States only.

• Publishers may operate or advertise from outside the U.S., provided that all promotional efforts are targeted exclusively to U.S. consumers and clearly represent pricing, currency, and shipping availability applicable to the U.S. market.

Affiliates must not use geo-targeted advertising that directs non-U.S. customers to 2Modern.com or misrepresents 2Modern’s shipping capabilities

• Any commissions generated from orders placed or shipped outside the United States will be deemed ineligible.

18. Program Modification, Suspension & Termination

• 2Modern reserves the right to modify, pause, or terminate the Program at any time. 
• Modification of Terms. 2Modern may revise these Terms at any time, but any changes will be posted at least 7 calendar days prior to the effective date. Affiliates will receive notification via the AWIN platform and/or email to the publisher contact listed on AWIN of the upcoming changes. Continued participation after the effective date constitutes acceptance of the revised Terms.
• Affiliates may be removed for inactivity, violation of policies, or behavior deemed harmful to the brand.
• Any commissions earned on or after a termination date may be withheld if related to violations.
  
   

19. Intellectual Property Rights

• 2Modern retains all rights, title, and interest in its trademarks, logos, imagery, and creative content.
• Affiliates are granted a limited, non-exclusive, revocable license to use such assets solely for Affiliate Program participation.
• Any misuse or unauthorized distribution may result in immediate termination.
  
   

20. Confidentiality

All information disclosed by 2Modern (including campaign data, performance metrics, or non-public offers) is confidential and may not be shared with third parties without written consent.

21. Data Protection & Privacy

• Affiliates must comply with applicable data protection laws, including GDPR, CCPA, and related regulations.
• Any personal data shared must be used solely for Program participation and never sold or transferred.
  
   

22. Limitation of Liability & Indemnification

• 2Modern shall not be liable for indirect, incidental, or consequential damages arising from participation in the Program.
• Affiliates agree to indemnify and hold harmless 2Modern, its officers, and employees against claims arising from Affiliate’s promotion or misconduct.
  
   

23. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles.

This Agreement, together with the AWIN Terms and attached Schedules, constitutes the entire understanding between the Parties and supersedes all prior agreements.
Any amendments must be in writing and signed by both Parties.

25. Acceptance

By participating in the 2Modern Affiliate Program through AWIN, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.