| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | |
| Content |  |  | Original editorial/review content required. No coupon-list pages. Deep-link to relevant category, not checkout or brand-term landers |
| Coupon Code |  |  | Public codes only (must be visible on our site or official emails). No private/vanity codes, no toolbars/extensions, no auto-redirects/forced clicks, no checkout-page overlays. Brand-term SEO/PPC forbidden. |
| E-mail |  |  | Only to your own opted-in subscribers. No brand-term bidding. Must link to public offers. No cookie stuffing / forced click |
| Loyalty |  |  | Reward only for new-to-site or non-brand journeys. Must disclose incentive clearly. No browser extensions |
| Search |  |  | |
| Behavioural Retargeting |  |  | |
| Media Brokers |  |  | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. |  |  | Publishers must not promote adult content, gambling, or any restricted categories. All content must be family-friendly and suitable for parents and children. |