Fitness Snob AWIN Affiliate Program – Branding GuidelinesThese guidelines ensure that our affiliates represent the Fitness Snob brand consistently and with integrity. By participating in the AWIN program, affiliates agree to adhere to the following standards when creating promotional content.
1. Brand EssenceBrand Name: Fitness Snob®
Tagline: We’re here to finish the look.
Values: Confidence, strength, luxury, and unapologetic style.
Tone of Voice: Confident, stylish, a touch snobbish—but never judgmental.
2. Logos & AssetsApproved Logo: Only use official logos provided by Fitness Snob. Do not redraw, stretch, recolor, or alter them.
Clear Space: Always maintain a clear space equal to the height of the “F” in Fitness Snob around the logo.
Minimum Size: Digital: 100px wide | Print: 1.5 inches wide.
Incorrect Uses:
❌ Do not rotate, crop, or add effects.
❌ Do not place the logo over busy backgrounds that reduce visibility.
3. Brand ColorsUse only the official color palette when creating graphics or highlighting Fitness Snob content.
Fitness Snob Green: HEX #0DF728 | Pantone 802 C
Fitness Snob Pink: HEX #F83F5B | Pantone 1925 C
Black: HEX #000000 | Pantone Black 6 C
White: HEX #FFFFFF
Accent Options:
Brighter Red (Bold): Pantone 2035 C
Wine-Inspired Burgundy: Pantone 209 C
4. TypographyLogo Font: Arizonia (used only in the Fitness Snob logo)
Tagline / Subheadings: Hero
Body Copy: Sans-serif system fonts (Arial, Helvetica, or Open Sans) for clarity in digital use.
5. Voice & MessagingAffiliates should communicate in a way that aligns with the Fitness Snob identity:
✅ Confident, stylish, and aspirational
✅ Phrases like: Strength or style—why choose?, We’re here to finish the look, Snobs have standards
✅ Highlight quality, luxury, and the “snob energy” of having high standards
❌ Avoid discount-heavy, cheap-sounding language (e.g., “bargain,” “cheap,” “budget”)
❌ Avoid tone that undermines confidence (e.g., “tired of,” “not good enough”)
6. Content UsageAffiliates may use approved product images, lifestyle photos, and banners provided through AWIN.
Self-created content must:
Accurately represent Fitness Snob products.
Not alter or misrepresent product features.
Not use offensive, inappropriate, or competitor logos/branding.
7. Do’s & Don’tsDo’s:
✔ Use official logos, colors, and fonts.
✔ Position Fitness Snob as luxury + strength.
✔ Share authentic experiences with the products.
Don’ts:
❌ Use Fitness Snob branding on unrelated products.
❌ Create promotional codes not approved by Fitness Snob.
❌ Suggest that affiliates are official representatives of Fitness Snob.
8. Legal & ComplianceAffiliates must comply with FTC guidelines for influencer/affiliate disclosures (e.g., using #ad, #sponsored, or clear disclosure statements).
All marketing must comply with AWIN’s network policies.
Misuse of the Fitness Snob brand may result in termination from the affiliate program.
9. ContactFor questions, brand assets, or approvals, contact:
📧 ingo@fitnesssnob.com