To maintain the integrity of the Helen Jon brand and ensure fair marketing practices across all affiliates, the following brand term policies are in place:
Restricted Terms for Paid Search:
Affiliates may not bid on the following brand terms or any variations/misspellings in paid search campaigns (Google Ads, Bing, etc.):
Helen Jon
HelenJon
www.helenjon.com
Helen Jon swimwear
Helen Jon sale
Helen Jon coupon
Helen Jon discount
Helen Jon promo code
Helen Jon bathing suits
Helen Jon + [any additional modifier]
Prohibited Practices:
No direct linking from paid search to www.helenjon.com.
No use of brand terms in display URLs (e.g., helenjon-discounts.com).
No use of brand terms in domain names or subdomains.
No misleading language (e.g., “official Helen Jon site” or “Helen Jon clearance”).
SEO Guidelines:
Affiliates may use the brand name in natural content and editorial reviews.
Do not attempt to outrank Helen Jon’s official site (www.helenjon.com) for branded keywords in organic search through black-hat SEO tactics or doorway pages.
Acceptable Usage Examples:
“Shop elegant and timeless swimsuits at Helen Jon – discover exclusive designs made for every body.”
“Looking for stylish beachwear? See why Helen Jon’s swim collection is loved by women everywhere.”
We appreciate your partnership in helping maintain a consistent and authentic presence for the Helen Jon brand.
For questions or approval requests, please contact: marketing@helenjon.com
