Halos and Arrows (US)

Halos and Arrows (US)

Program Terms

Branding Guidelines

Welcome to the branding guidelines for HALOS & ARROWS. Our brand captures the essence of premium, museum-quality, limited-edition art. With every piece, we aim to provide an unparalleled experience supported by the authenticity and exclusivity of our prints. Following these guidelines ensures consistent communication and representation of our brand.

Brand Essence

  • Positioning Statement: Super rare, totally epic, highly curated, large-scale, museum-quality fine art prints.
  • Brand Promise: Delivering museum-quality limited editions with unparalleled authenticity.
  • Values: Authenticity, Exclusivity, Premium Quality, Heritage

Visual Identity

Logo:

  • The official HALOS & ARROWS logo must be used in its entirety without any changes.
  • A clear space must be maintained around the logo – a minimum of 1/10th of the logo width on all sides.

Colors:

  • Primary:
    • Deep Black (#000000) – Embodies sophistication and elegance.
    • Pink Accent (#ec5e9b) – Reflecting the brand's vibrant and unique character.
  • Secondary:
    • Gallery White (#FFFFFF) – Ideal for background and contrast.

Typography:

  • Font: "Oswald"
    • This typeface encapsulates the brand's contemporary, bold, and upscale aesthetic.

Product Presentation

Print Representation:

  • Employ high-resolution imagery for showcasing prints.
  • Soft shadows should underline prints in a floating design or sans frames.

Certificate of Authenticity:

  • A staple with every limited-edition print.
  • Each certificate will detail the unique edition number and a brief about the artwork.
  • The brand's primary colors, especially the Pink Accent, should be integrally utilized, with the logo holding a dominant position.

Numbering:

  • Distinct, hand-numbered editions are present on all large prints – e.g., "1/12" or "1/48".

Usage Guidelines

Partnerships & Collaborations

  • Only brands or entities mirroring our essence of superior quality and authenticity should be considered for collaboration.
  • The HALOS & ARROWS emblem must be respected in any partnership content.

Social Media

  • High-resolution visuals are paramount.
  • Engage by offering a glimpse into the creation of every piece, portraying the authenticity behind each print.
  • The brand's color palette, majorly the Pink Accent, should be consistently wielded for cohesive visual narration.

 

Faithfully adhering to these branding guidelines is the touchstone for ensuring HALOS & ARROWS stays emblematic of exclusivity, authenticity, and superior quality. Every representation, be it in the digital realm or tangible world, should resonate with our brand's ethos.

Prior approval is mandated for any deviations or custom requisites to preserve brand consistency.