Branding Guidelines
Brand name usage
Use Goldia (capital G, lowercase thereafter).
Use goldia.com only when showing the URL. Do not write “Goldia.com” as the brand name in copy.
Do not abbreviate, pluralize, or modify the brand (e.g., “Goldias,” “ShopGoldia,” “Goldia Official”).
Logo & assets
Use only approved logos/creatives provided in Awin or by Goldia.
Do not edit, recolor, stretch, add effects, or place on busy/low-contrast backgrounds.
Keep clear space around the logo; do not add taglines inside the logo area.
Brand voice & copy
Tone: elegant, trustworthy, and informative—no hype or exaggerated claims.
Use accurate jewelry terminology; avoid superlatives like “cheapest,” “guaranteed investment,” or unverifiable claims.
“Diamond” vs “Lab Diamond”: label products truthfully and consistently.
Karat notation: 10K / 14K / 18K; gemstone sizes in carats (ct).
Only promote live offers. Example shipping message (if used) must reflect current policy on-site (e.g., Free Domestic & International Shipping for Orders Over $250, confirm before use). Goldia.com
Imagery
Prefer high-resolution product images on clean, neutral backgrounds.
No watermarks, overlays, or heavy filters that alter gemstone/metal color.
Lifestyle imagery should convey refinement and authenticity; no stock photos that misrepresent products.
Colors & typography
Keep a premium, minimal aesthetic (black/white/neutral with tasteful gold accents).
Do not attempt to mimic site fonts; use clean, legible sans-serif web fonts.
Brand references & claims
Do not present yourself as “official,” “partner,” or “authorized” without written approval.
Do not register domains, social handles, or apps containing “Goldia” or misspellings.
Price, availability, and specs must match the product page at the time of promotion.
Linking & CTAs
Link to https://www.goldia.com product/category pages (no added parameters beyond Awin tracking).
Acceptable CTAs: “Shop Goldia,” “Explore Engagement Rings,” “Discover Fine Jewelry.”
Do not place the brand name in your display URL or claim to be the site owner.
Coupons & offers
Use only coupons and codes provided in Awin or published by Goldia.
Expired/unauthorized codes or invented discounts are prohibited.
Approvals
Co-branded creatives, advertorial layouts, and offline uses of the logo require prior written approval.
If you do not need guidelines in this section, enter: No branding guidelines.
