Brand Guidelines
These guidelines aim to give consistency throughout all marketing material whether on mailers, emails, advertising or any other communication.
Please contact marketing@bents.co.uk for more information.
Logos
The logo must appear on all marketing material and must be clear in order to present Bents Garden & Home brand image.
Logo Colours
- When appearing on a white/light background the Bents Garden & Home logo must be in Pantone Cool Grey 11c (RGB: 61, 63, 68 Hex:#666366)
- When appearing on a dark background the logo must appear in White (RGB: 255, 255, 255 Hex: #ffffff)
- The logo must appear in the top left or bottom right depending on the layout or the item.
- Please seek approval to sign off when using the logo.
Web Address Logo
- The logo is used to increase awareness of the website address. It must be used in conjunction the main logo.
- It must be positioned either bottom left or bottom right depending on the design of the item.
Fonts
- The main font used for print and online communication is the Open Sans font family.
- When using online if Open Sans is not available it can be substituted with Ariel (in emails for example).
- The Brevia font family is also currently used on certain campaigns
- The fonts used on the Bents Garden & Home website are Gabriela and Lato.
Block Background Colours
We use 2 main colours as background colours.
- Pantone Cool Grey 11c (RGB: 61, 63, 68 Hex: #666366) is used in corporate communications
- Pantone 7477c (RGB: 21, 80, 98 Hex :#155062)
