Branding Guidelines for Los Angeles Home of Rugs Affiliate Program
Brand Name: Always refer to us as "Los Angeles Home of Rugs" or "LAHR". Do not shorten, alter, or misspell the brand name in any published content.
Trademark Notice: "LOS ANGELES HOME OF RUGS" is a federally registered trademark (U.S. Reg. No. 6,928,892, registered December 20, 2022) on the Principal Register of the United States Patent and Trademark Office, International Class 27. Unauthorized use of this trademark is strictly prohibited.
Logo Usage: Do not modify, distort, recolor, or alter our logo in any way. Use only the official logo files provided by our team.
Brand Colors: Primary navy #2E3344, accent gold #B8A97A. Do not use our brand colors in misleading or off-brand contexts.
Tone and Messaging: Represent our brand as a trusted, premium source of authentic hand-knotted Persian and Oriental rugs. Do not use discount-focused or low-quality messaging that conflicts with our brand positioning.
Prohibited: Do not create fake reviews, misleading claims, or content that misrepresents our products, pricing, or policies. Do not use our registered trademark in paid search keywords, domain names, social media handles, or any other context without prior written approval.
Product Descriptions: Always describe rugs accurately. Do not claim certifications, origins, or materials that are not specified in our official product listings.
