Bookshop.org Terms and Conditions
Advertisers are not permitted:
1) To use shopping ads to drive conversions
2) To use brand terms, close variants and misspelling of brand terms as keywords.
3) To allow brand terms in display URL.
4) To use brand name in the adcopy(title or description).
5) To use DSA as a campaign type to avoid brand searches.
6) To use their brand's website to drive traffic - I think we can allow advertisers to drive traffic to our website.
