At ZOEVA, we are convinced that make-up is much more than just a beauty product. It is an expression of individuality, strength, and above all, self-love. As part of our ZOEVA community, we want to pass this love on to you. We believe that, through our products, our organisation can ensure that people around the world experience and share this love. We help them discover and show their individual beauty with dignity and integrity. As a result of Zoe‘s moving story, ZOEVA was born. Our vision „Wear the love“ builds on these emotions and gives our brand a powerful foundation for the future. You are a unique part of ZOEVA and together we carry the love. We wear the love.
VISION
To help people worldwide to discover their individual beauty by providing affordable luxury products.
MISSION
That everyone will be able to experience love and dignity by discovering their individual beauty.
LOGO GUIDELINES
Primary Logo
The primary logo is the core representation of our brand‘s identity. It should be consistently used across all our brand‘s communication materials, including our website, business cards, letterheads, social media profiles and more. The primary logo should not be altered or modified. Any changes could dilute brand identity and recognition. The ZOEVA Logo should never appear smaller than 6 mm in print and 25px in digital.* minimum size for packaging is 3mm.
The Logo with Tagline serves as an ideal choice when dealing with limited space for communication. In such instances, this combination encapsulates our brand essence succinctly and ensures a compelling representation even within confined contexts. In order to provide a strong brand recognition, the tagline „WEAR THE LOVE“ together with the logo should never be altered. The ZOEVA Logo should never appear smaller than 10 mm in print and 40px in digital.
Colour Rules
The Logo can be used on a variety of backgrounds and colours. Keep in mind that low contrast should be avoided at all times. It‘s important that the Logo stands out. Following these color guidelines ensures that our logo remains a powerful representation of our brand‘s identity and values.
