Program Terms
- Paid Search Marketing
Affiliates are prohibited from using PPC activity to promote Tru-Diamonds™ in any search engine, including Google, Bing and Yahoo. - Brand Infringements
- Bidding on the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations (broad, match or phrase) as keywords or search terms for the purposes of PPC advertising on search engines is strictly prohibited. Affiliates are also required to employ negative keyword matching to prevent violation of the Tru-Diamonds™ Terms and Conditions.
- Using the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations in the written copy of adverts for PPC marketing on search engines is strictly prohibited.
- Using the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations within the main display URL on PPC advertising on search engines is strictly prohibited.
- Using the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations within the Site Links or any other product extensions or forms of advertising on PPC advertising on search engines is strictly prohibited.
- Bidding on the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations as keywords or search terms for the purposes of PPC advertising on the Google content network (GDN) is strictly prohibited.
- Using the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations in images and logos on PPC advertising on search engines as well content network (GDN) is strictly prohibited.
- Affiliate sites are strictly prohibited from representing themselves as being the Tru-Diamonds™ brand or any of the brands owned by or licensed exclusively to Tru-Diamonds™ or taking any action which is likely to confuse or mislead third parties to believe that such a partner site is actually the Tru-Diamonds™ brand.
- Affiliate sites are strictly prohibited from framing and copying any pages from the Tru-Diamonds™ site.
- Affiliates participating in any 3rd party advertising must consult Tru-Diamonds™ about the details of their advertising for approval prior to going live.
- Affiliate sites are strictly prohibited from driving traffic from search engines and/ or content network (GDN) directly to the Tru-Diamonds™ pages.
- Domain Name Infringement
- Using the Tru-Diamonds™ brand name or any of the brands owned by or licensed exclusively to Tru-Diamonds™, brand misspellings or similar variations in any domain names before the third forward slash is strictly prohibited.
Unacceptable= http://trudiamondsaffiliate.co.uk
Acceptable= http://www.affiliate.co.uk/trudiamonds/
We do not allow Tru-Diamonds™ affiliates to own any misspelling of a Tru-Diamonds™ URL's or any of the brands owned by or licensed exclusively to Tru-Diamonds™ URLs, for example, www.trudiamonds.co.uk, etc. Affiliates are not allowed to conduct any form of typo squatting. Tru-Diamonds™ will decline commission and remove affiliates who ignore these guidelines.
- Creative Representation
- Affiliates shall only use advertising content and information supplied by Tru-Diamonds™ in descriptions of Tru-Diamonds™ products and services, and Affiliates must ensure that no information about Tru-Diamonds™ products and services on Affiliate’s Website is incorrect or out of date. Affiliates may not alter, modify or change the advertising content and information in any way unless prior written approval is provided by Tru-Diamonds™.
- Affiliates agree not to use the Tru-Diamonds™ link, content or information, or otherwise act, in a manner that disparages Tru-Diamonds™ and/or its affiliated companies, its/their products or services, or portrays Tru-Diamonds™ and/or its affiliated companies, or its/their products or services in a false light. Affiliate will comply with Tru-Diamonds™’s requests as to the use of the Tru-Diamonds™ link or its other Intellectual Property Rights and will not knowingly or negligently take any action that diminishes the value thereof.
- Affiliates can not themselves publish an offer, because they have seen some products discounted at that level on the website
- Affiliates must only use discount messaging sent to them by Tru-Diamonds™
- Affiliates must ask for approval where they wish to promote an offer that has not been sent to them by Tru-Diamonds™
- Affiliate Activity
- Affiliate agrees not to participate in the Program through any Website or e-mail service which is, or which links to any Website that is, misleading, libellous, defamatory, obscene, abusive, violent, bigoted, hate-oriented, illegal, contains content targeted at children, offers or promotes pornography or any illegal good or service, tobacco, gambling, or any illegal activity or the disparagement of any individual group on the basis of age, colour, national origin, race, religion, gender, sexual orientation or physical or mental handicap, which engages in sending unsolicited commercial e-mail, or which targets any consumers outside the United Kingdom.
- Affiliates’ websites shall not be concerned with the provision of weapons, tobacco, medical products or services or the operation of pyramid schemes.
- Affiliates’ websites shall not be wholly or mainly concerned with gambling (except for websites lawfully operating a spread-betting business), extremely religious topics, political views that endorse one party or extremism.
- Affiliate websites must be fully operational and running to meet approval for the Tru-Diamonds™ affiliate programme
- Commission
- Tru-Diamonds™ reserves the right to change affiliate commission levels at any time. Any changes made to the affiliate commission structure will adhere to the 7-day notice policy.
- Affiliate commissions will not be paid for sales resulting in the use of non Affiliate specific promotion codes
For a copy of the full terms and conditions document - please request from either Tru-Diamonds™ or Affiliate Window