About the Brand
Frankies Bikinis is a women-led brand redefining swimwear and apparel with innovative designs, feminine details, and premium fabrics. Founded by Francesca Aiello in Malibu, the brand embodies the California lifestyle while evolving into a global fashion house known for trendsetting styles and iconic collaborations.
What Works for Us:
Natural & bright lighting
Shots that display the product well
iPhone content
Lifestyle & product moments (beach, poolside, lounging, city styling)
Frankies pieces styled with your personal look (jewelry, bags, etc.)
What to Avoid
Overly staged or over-edited content
Harsh or dark lighting
Distracting clothing or competing brands
Heavy filters or distortion
Affiliate Notes
Tag @frankiesbikinis and use brand hashtags where relevant
Mix storytelling with product-focused shots. We don’t just want to display the product, we want to inspire customers through your confidence and how you style Frankies in your day-to-day.
