General Guidelines For Affiliates
Discount codes Policy
We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives. Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager).
We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale.Where voucher codes are issued with an expiry date this should be clearly displayed and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.
Affiliate PPC Guidelines
Direct Fireplaces operates a strict policy on Paid Search activity. These Terms and Conditions are applicable on any advertising platform, including, but not limited to, search engines, advertising networks and social media placements.
Affiliates are prohibited from bidding on brand terms, permutations and misspellings without written consent from The Group PPC Department.
In order to avoid any keyword matching issues, affiliates must add the following keywords as negative broad match to any and all Paid Search activity:
· Direct Fireplaces
· Directfireplaces
· Direct Fireplaces.com
· Direct Fireplaces.co.uk
Domain Names / URLs
Purchasing or operating any domain name which is confusingly similar to our brand name, it’s misspellings or similar variations is prohibited.
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include:
• PPC Brand
• PPC Generic
• Email Advertising
• Direct Partnerships
• Price Comparison
• Display & retargeting advertising
