Bloomi Affiliate Branding Guidelines (AWIN)
1. Approved Brand Assets
Logos and Images: Affiliates must use only the official Bloomi logos, product images, and banners provided through the AWIN platform or directly by Bloomi.
Usage Restrictions: Do not alter, stretch, recolor, or modify the logos and images in any way. Ensure that all brand assets are used in their original form to maintain brand integrity.
Accessing Assets: All approved brand assets are available in your AWIN dashboard under the "Creative" section.
2. Brand Voice and Messaging
Tone: All promotional content should reflect Bloomi's brand voice—professional, empathetic, and empowering.
Messaging Consistency: Use official product descriptions and messaging as provided. Avoid making unverified claims or altering the intended message.
Prohibited Claims: Do not make health claims or promises that aren’t backed by our official product documentation or website. Avoid fear-based marketing tactics.
3. Visual Guidelines
Color Palette: Use Bloomi's official color palette as specified in the brand guidelines. Avoid using colors that clash with or misrepresent the brand identity.
Typography: Use the brand’s specified fonts. If unavailable, opt for clean, easy-to-read alternatives. Avoid overly decorative or hard-to-read fonts.
Imagery: Use high-quality images that align with Bloomi’s brand aesthetic. Avoid using low-quality or unrelated stock images.
4. Content Guidelines
Accuracy: Ensure that all promotional content is truthful, accurate, and consistent with Bloomi’s brand voice.
Disclosure: Affiliates must clearly disclose their relationship with Bloomi in compliance with FTC guidelines. For example: "This post contains affiliate links, and I may earn a commission if you click and make a purchase."
Social Media: When promoting on social media, clearly identify yourself as an independent affiliate. Use appropriate hashtags and tag Bloomi's official accounts where applicable.
5. Prohibited Practices
Unauthorized Branding: Do not create your own logos, mimic Bloomi's branding, or design assets that could confuse customers about the origin of the content.
Misleading Content: Avoid exaggerated or misleading claims about Bloomi's products or services.
Inappropriate Content: Do not use inappropriate language or engage in deceptive marketing practices (e.g., clickbait or spamming).
6. Content Review and Compliance
Review Rights: Bloomi reserves the right to review and request removal or revision of any content that misrepresents our brand or products.
Non-Compliance: Affiliates found in violation of these guidelines may be removed from the program, and any associated commissions may be withheld.
7. Contact and Support For questions, asset requests, or content approvals, please contact:
Email: info@thebloomi.com
