Influencers & Social Media
As a publisher, you are obliged to make it clear for consumers when your content contains advertising material. As an approved Awin Publisher you have agreed to follow local laws and standards as stipulated in section 9.2.4 and 9.2.5 of the publisher terms and conditions.
Recommendations listed by other industry sources within the Nordic region include the following:
You should make it clear in the top of your post (blog or social media) that the post includes advertisement
You may choose to use different fonts in order to highlight that the post includes advertisement
You may choose to use a specific background formatting in order to highlight a post including advertisement
We strongly urge you to read up on this topic to make sure that you are following the latest laws and standards as it is your responsibility to adhere to them. Below you can find websites with more information:
https://www.annons.se/sites/annons.se/files/rekommendationer_for_dig_som_arbetar_med_pr_och_marknadsforing_2015.pdf
http://reklamombudsmannen.org/shared-media/media/final_marketing_code_swe.pdf
http://iabsverige.se/wp-content/uploads/Influencer-handbok-2017.pdf
https://www.konsumentverket.se/contentassets/46dcfbc6db1148918b23e9fb6acde3cd/vagledning_om_marknadsforing_i_bloggar-201511-tillganglig-konsumentverket.pdf
Coupons : not allowed.
Emailing : under condition.
Pop-Up : not allowed.
Incentives : not allowed
Site-under : not allowed
Forced click : not allowed
Keywords : not allowed
Text links : allowed.
SEM : not allowed.
Subnetwork: Only authorized content publishers.
Affiliates are only allowed to use the materials and promotions made available through the Awin platform. Affiliates are not able to broadcast any offers from Sephora websites, CRM promo codes or offers published by Sephora in their RRSS. Otherwise sales will not be valid.
Google Shopping Publishers
Please be advised CSS Google Shopping activity can only be run with specific written permission from the client or the Awin account manager. If it is run without this permission, any sales tracked might be rejected.
