Baby Lock Brand Creative Guidelines
Logos
- Logo must be scaled proportionately
- Logo can only be gold, black or white
- Tagline must stay with logo
No effects such as strokes, glows or shadows
Font
- Headline – Bebas Neue Regular
- Embellished – Modish Regular (50%)
- Sub headline/sections/callouts – Source Sans Pro Bold 150% Leading
- Body Copy – Source Sans Pro Regular – 150% Leading
Product Photography
- Product photography will be bright, open and organized. The modern style will be achieved through well shot, clean photography.
- Lifestyle photography
- Happy and confident subject matter, happy and confident sewer working on a project, 2-3 happy and confident sewers working on a project together, focus on people using the machine and creating projects and focus detail.
- Propping Photography
- Should lend a believability to the scene while supporting the high-end value of Baby Lock.
Promotional Guidelines
- Product Focused
- Easy to Identify Details
- Hero of main prize and secondary shots of other bundles
Colors:
- Use one main color to be the primary color in the layout
- Use white as a contrast to main colors
- Can use another main or secondary color for emphasis
- Tints may be use to add better separation to elements
