Coupon Restrictions: a. affiliates are not allowed to use coupons or offer discounts on citymouse® products without explicit written approval from this brand. there are consequences for non-compliance, such as reducing commission rates or termination from the program. PPC Bid Policy: affiliates are strictly prohibited from bidding on any keywords or phrases that are not directly associated with your brand citymouse®. This includes brand-related terms, misspellings, and variations. we regularly monitor affiliate PPC campaigns to ensure they adhere to the specified rules. zero-tolerance policy for violations, which could result in immediate removal from the program. Sales Tax Collection: citymouse® collects sales tax on all orders shipped to customers located in the state of New York, as well as any other states where sales tax collection is required by law. affiliates are aware of their responsibility to inform customers about the sales tax collection when promoting citymouse® products. we maintain accurate records of sales tax collected and remit it to the appropriate tax authorities in compliance with the law. Regular Communication and Training: we update and remind affiliates about the compliance policies and any changes in local sales tax regulations. please use best practices for promoting citymouse® products while adhering to the established guidelines. Monitor Affiliate Activities: we may monitor affiliate tracking software or platforms to monitor affiliate activities, including promotional methods and PPC campaigns. citymouse™ may implement reporting mechanisms for affiliates to report non-compliant activities by others in the program. citymouse® may Conduct periodic reviews of affiliate compliance and performance to identify potential issues and take appropriate actions. Penalty and Termination: we have outlined the consequences for non-compliance, including penalties and potential termination from the affiliate program. penalties will be enforced consistently and promptly to maintain the integrity of the program and protect the citymouse® brand. Review and Update: a. Regularly review the affiliate compliance strategy and update it as needed to adapt to changing regulations and market conditions. b. Seek legal advice or consultation when necessary to ensure compliance with all applicable laws and regulations. By implementing these guidelines and maintaining clear communication with one another, we can protect our citymouse® brand while ensuring compliance with coupon usage, PPC bidding, and sales tax collection requirements.