Deolax Brand Guidelines
1. Brand Overview
Welcome to Deolax – Where Performance Meets Style.
Deolax is a premium activewear brand dedicated to redefining the golf lifestyle. Born from a passion for the game and a demand for comfort, we specialize in high-quality golf apparel for both men and women. Our mission is to provide golfers with clothing that offers superior freedom of movement, moisture-wicking technology, and versatile designs that look great on the course and in the clubhouse.
Global Reach: We proudly serve customers in the USA, Canada, Australia, and Europe.
2. Brand Identity & USP
To help affiliates sell effectively, focus on these key selling points:
Fabric Innovation: Our proprietary fabric blends are designed for 4-way stretch, breathability, and quick-dry performance, ensuring comfort in all weather conditions.
Versatile Design: We bridge the gap between athletic wear and casual fashion. Our Polos are suitable for the fairway, the office, or a casual dinner.
Unique Aesthetics: From classic solids to bold, vibrant prints (e.g., holiday themes, geometric patterns), Deolax stands out visually.
Inclusivity: A comprehensive range of sizes and fits for both Men and Women.
3. Target Audience
Primary Demographics: Men & Women, ages 25–55.
Interests: Golf, Tennis, Outdoor Activities, Business Casual Fashion, Active Lifestyle.
Key Markets: United States, Canada, Australia, European Union (UK, DE, FR, IT, ES).
Buying Motivation: Upgrading golf wardrobe, seeking gifts (Father’s Day, Christmas), looking for "loud" or fun golf shirts, needing performance workwear.
4. Visual Guidelines for Affiliates
When promoting Deolax, please adhere to the following visual standards:
Imagery Style
Atmosphere: Bright, sunny, energetic, and premium.
Setting: Golf courses (greens), driving ranges, or clean "lifestyle" backgrounds.
Model Presentation: "In-action" golf swings or relaxed, confident poses. A natural smile and engaged posture are preferred.
Product Focus: Images should highlight the fabric's texture and the clarity of the prints. High-resolution images are mandatory.
Logo Usage
Use the official Deolax logo provided in the creatives tab.
Do not alter the logo colors or distort the aspect ratio.
Ensure the logo has sufficient clear space around it.
5. Program Highlights & Commission
Why explicitly partner with Deolax on Awin?
Competitive Commission: commission on all sales.
Cookie Duration: tracking cookie window.
High Conversion Rate: Optimized website experience across mobile and desktop.
Average Order Value (AOV): High cart value due to multi-item purchases (bundled sets).
Global Shipping: Fast and reliable logistics to the US, CA, AU, and EU.
Creative Assets: Regular updates of banners, text links, and data feeds.
6. PPC & Promotion Policy
To ensure a fair marketplace, all affiliates must adhere to the following:
PPC Bidding: Bidding on the brand name "Deolax" (including misspellings like Deloax, Deolax Golf, etc.) is strictly prohibited. Affiliates must add "Deolax" as a negative keyword in their paid search campaigns.
Direct Linking: Direct linking from paid search ads to the Deolax website is not permitted without prior written approval.
Claims: Do not make false claims about discounts. Only use coupon codes provided officially through the Awin interface.
7. Promotion Ideas for Affiliates
For Men:
"Elevate your game with Deolax. Experience the perfect swing in our 4-way stretch polos. Breathable, stylish, and ready for the 18th hole."
For Women:
"Chic on the course, comfortable all day. Discover Deolax’s women’s golf collection – where feminine cuts meet professional performance."
For Gifting:
"The perfect gift for the golfer in your life. Shop Deolax’s best-selling performance polos today."
8. Contact
For any questions regarding the Deolax Affiliate Program, custom collaborations, or high-res image requests, please get in touch with our Affiliate Team:
Email: marketing@deolax.com
Website: www.deolax.com
