Jowissa Brand Guidelines (for AWIN Affiliates)
1. Brand Snapshot
- Name: Jowissa
- Products: Swiss-made watches for men and women & refined jewelry (earrings, bracelets, necklaces)
- Positioning: Accessible Swiss luxury; elegant, timeless design and craftsmanship.
2. Core Messaging – Use These Angles
- Swiss-made quality and precision
- Timeless, gift-worthy design (for him & her)
- Premium materials, refined finishing
- Great value in the luxury watch space
Avoid: “Cheap,” “budget,” or anything that downplays quality. No false or unverifiable claims.
3. Tone of Voice
- Elegant, confident, and clear
- Premium without being pretentious
- Customer-centric and gift-focused
4. Visual & Creative Use
- Use only approved logos, banners, and product images from AWIN or supplied by Jowissa.
- Do not alter logos or distort brand assets.
- Custom creatives are allowed but must be accurate, high-quality, and brand-safe.
5. Voucher / Coupon Usage
- Promote only codes provided in AWIN or directly by Jowissa.
- Always display full offer details, code, and expiry dates.
- Do not list expired, leaked, or non-public codes.
6. PPC / Search Guidelines (Short Form)
- No bidding on “Jowissa” or misspellings.
- No “brand + coupon/discount” ads.
- No direct linking to Jowissa.com from paid ads; land on your domain.
7. Channel-Specific Do’s & Don’ts
Allowed:
- Blogs, gift guides, reviews
- Social posts (IG, TikTok, YouTube) using your affiliate link/code
- Deal, coupon, cashback, and comparison sites (following coupon rules)
Not Allowed:
- Posting links/codes on Jowissa-owned social pages
- Spammy or misleading placements
- Adult/illegal/hate content environments
8. Compliance & Contact
- Follow AWIN rules + these brand guidelines.
- Non-compliance may result in removal or commission adjustment.
- For custom placements, exclusives, or assets: affiliates@jowissa.com
