| What promotional types of publishers are allowed to work on your program? |
| Cashback |  |  | must drive quality traffic; approval required |
| Content | | | e.g., style blogs, influencers, lifestyle publishers |
| Coupon Code | | | select partners only; brand term bidding restricted |
| E-mail | | | must comply with CAN-SPAM and be pre-approved |
| Loyalty | | | with brand-appropriate messaging |
| Search | | | non-brand bidding only; must be pre-approved |
| Behavioural Retargeting |  |  | |
| Media Brokers | | | |
| Are there any other restrictions that publishers need to consider? For example promoting adult content or age-restricted products. | | | Publishers may not promote adult, age-restricted, or violent content, use misleading claims, unsolicited email, redirects, or adware. Sites must meet brand safety standards. No gambling, hate speech, or discrimination of any kind is allowed. |
