- Use brand typeface and colours, when applicable
- Tone of voice balances science with our insights into how people live. Even when we dive deep into biochemistry, cellular health, and wellness solutions, we make it easy for anyone to understand.
- Any photography captures people at their most confident, thriving as they journey towards a more optimized version of themselves, complimented with portraits from nature.
- Honed is not:
• Competitive or a cynic
• Impulsive, lacking commitment
• Unreliable, can’t be counted on
• Soft and fuzzy
• Aggressive, intense
• Trendy or superficial
• Excessively cheerful
