| Do you de-duplicate publisher sales against any other online advertising channels? |  |  | We operate a de-duplication model to ensure fair attribution across channels. |
| PPC Brand | | | Brand term clicks are attributed based on last-click logic. |
| PPC Generic | | | Generic PPC may be de-duplicated based on channel priority. |
| E-mail Advertising | | | Internal email campaigns are prioritized over affiliate. |
| Display Advertising | | | Display campaigns may take priority in attribution logic. |
| Direct Partnerships | | | Direct brand partnerships are prioritized. |
| Price Comparison | | | Comparison traffic may be de-duplicated depending on attribution setup. |
| In House Publisher program | | | Internal publisher/referral programme takes priority. |
| Other Affiliate Networks | | | To avoid double attribution with external networks. |
