As an El Guapo / New Orleans Beverage Group affiliate, you are representing one of the most awarded craft beverage brands in the country. To protect our reputation and ensure consistency, please follow the guidelines below when promoting our products.
Logo Usage
Always use the official El Guapo or New Orleans Beverage Group logos provided by our team.
Do not alter, stretch, rotate, crop, or recolor the logos.
Logos should be placed on a clean background with enough spacing to remain clear and legible.
Product Images & Photography
Affiliates must use approved product photography provided by El Guapo or request permission before using their own images.
Do not add filters, overlays, or graphics that change the look of our products.
Lifestyle imagery (cocktails, gatherings, celebrations) is encouraged, but products must remain the hero.
Brand Voice & Messaging
Our tone is smart, fun, inclusive, and a little cheeky. Please keep this in mind when writing copy.
Always refer to the company as El Guapo or New Orleans Beverage Group.
Products should be described as alcohol-free or zero-proof (not “mocktail” or “soda water”).
Highlight key differentiators: award-winning, woman-owned, sustainability-driven, and crafted in New Orleans.
Avoid overused buzzwords like “natural” or “artisanal” without context. Stick to authentic, quality, innovative.
Hashtags & Social Media Tags
When posting, please tag and follow us:
Instagram: @elguapobitters
TikTok: @elguapobitters
Facebook: @elguapobitters
Use our branded hashtags to join the community and boost visibility:
#ElGuapoBitters
#DrinkDifferently
#ZeroProofDoneRight
Content Do’s & Don’ts
Do:
✅ Highlight our awards and recognitions (7x Good Food Award winner, Wine Enthusiast Future 40 Tastemakers 2025, Today Show feature, etc.)
✅ Share cocktail recipes and fun pairings using our syrups, mixers, and Bitters & Soda.
✅ Emphasize our woman-owned, WBENC-certified, sustainability-driven values.
Don’t:
❌ Misrepresent our products as containing alcohol.
❌ Avoid using the word “mocktail” in content for our brand
❌ Use offensive, political, or exclusionary language.
❌ Run paid ads using our brand name without prior approval.
Affiliate Responsibility
Affiliates agree to uphold these branding standards to maintain eligibility in the program. Misuse of brand assets or misrepresentation of products may result in removal from the affiliate program.
👉 Pro Tip: Consistency builds trust. The more authentic your posts feel, the more likely your audience is to click and convert. Follow us @elguapobitters for inspiration, real-time content, and natural brand interactions you can share.
