Room 502 Branding Guidelines
Quick Summary (for Affiliates)
Use official Room 502 logo and approved press images only.
Messaging must highlight: Luxury | Ethics | Sustainability.
Never use unauthorized coupons, discounts, or stock imagery.
Approved press quotes:
“With a new line, Room 502, a new approach to fashion… things are working out nicely.” — The New York Times
“Sophie Theallet — genius dressmaker and slow-fashion true believer.” — Vogue
Full Guidelines
Brand Essence
Founded by award-winning designer Sophie Theallet.
Core values: Luxury. Ethics. Sustainability.
Audience: eco-conscious, style-driven women seeking timeless elegance.
Logo Usage
Always use the official Room 502 logo in black or white.
Do not alter, stretch, recolor, or place over busy backgrounds.
Colors
Black & White are the primary palette.
Neutral/earth tones only — no bright commercial colors.
Typography
Headings: Clean serif or modern sans-serif.
Body: Neutral sans-serif.
Editorial, minimal style preferred.
Imagery
Use brand-approved photography from the press pack.
Images must reflect: sophistication, timelessness, and sustainability.
No filters, stock images, or unrelated visuals.
Messaging
Always reinforce: Luxury. Ethics. Sustainability.
Highlight timeless dresses, sustainable sourcing, and high value.
Approved press quotes (NYT + Vogue) may be used in promotions.
No political messaging or off-brand associations.
Restrictions
No use of coupon keywords (“Room 502 discount,” “Sophie Theallet sale,” etc.).
No resale or unauthorized discount promotion.
No misleading claims about product pricing or stock.
Contact
For brand or media questions:
📧 info@room502.com
