Overview
These guidelines ensure affiliates represent Movo (www.movophoto.com) consistently and professionally while driving traffic for commission-based orders. Adhere to these standards to maintain brand integrity and maximize conversions.
Brand Voice
Tone: Friendly, creative, and professional.
Messaging: Highlight Movo's high-quality audio and video products, exceptional customer service, and unique offerings (e.g., audio quality, video quality, etc).
Key Phrases: Use phrases like “Creators Wanted,” “Premium Audio Products".
Visual Guidelines
Logo: Use only the official Movo logo provided in the affiliate portal. Do not alter, stretch, or recolor the logo.
Imagery: Use high-quality, vibrant images that reflect photography themes. Avoid low-resolution or unrelated visuals.
Content Guidelines
Accuracy: Ensure all claims about Movo's products (e.g., pricing, delivery times, or quality) are accurate and up-to-date. Refer to the affiliate portal for current details.
Call-to-Action: Include clear CTAs like “Shop Now at Movo,” or “Visit www.movophoto.com for Exclusive Offers.”
Links: Use only approved affiliate tracking links provided by Movo. Do not shorten links with third-party tools that may break tracking.
Disclosures: Clearly disclose your affiliate relationship (e.g., “This is an affiliate link, and I may earn a commission on purchases.”).
Prohibited Actions
Misrepresentation: Do not misrepresent Movo's products, pricing, or services.
Spam: Avoid spammy tactics like unsolicited emails or excessive posting on unrelated platforms.
Competitor Promotion: Do not promote competing brands alongside Movo in the same content.
Best Practices
Content Ideas: Create blog posts, social media content, or videos showcasing Movo's products, such as tutorials on choosing products.
SEO: Use relevant keywords like “best microphone for…” “podcasting microphone,” or “Movo microphone deals” to drive organic traffic.
Engagement: Engage your audience with authentic stories about preserving memories through Movo’s products.
Contact
For questions or additional assets, contact the Movo's affiliate team via the affiliate portal or email affiliates@movophoto.com.
