1. Brand Overview
About Us
The BroBasket is the ultimate destination for sending boozy gifts made for men. We create and sell amazing alcohol-themed gift baskets featuring whiskey, tequila, craft beer, cocktails, and more. Every basket is designed to surprise, delight, and make gift-giving unforgettable — whether it’s for birthdays, Father’s Day, graduations, or just because.
Target Audience
Primarily gift-givers: spouses, partners, friends, family members, coworkers, and coporate customers.
Men 21+ who enjoy alcohol, celebrations, and personalized gifts.
Customers looking for something fun, unique, and memorable (not flowers or fruit).
Tone & Voice
Fun, witty, irreverent (but not offensive).
Confident, playful, and gift-centric.
Conversational — like a buddy recommending a great bottle.
2. Logos & Visual Identity
Approved Logos
Logos providedin AWINs platform
Alternate (white/black versions for dark/light backgrounds).
Usage Rules
Never stretch, crop, or change logo colors.
Do not add effects or alter the design.
Keep a clear space equal to the height of the “B” in BroBasket around the logo.
Colors
Primary: Black, White
Accent: Red
Imagery
Lifestyle: Guys celebrating with drinks, gift unboxing moments.
Product: Clean, crisp product shots of baskets, bottles, and custom items.
Vibe: Classy but approachable; fun but premium.
3. Messaging & Copy
Approved Taglines
“Where sending a boozy gift is always the right move.”
“The manliest gift baskets on Earth.”
“Better than flowers. Way better.”
Voice & Tone
Irreverent and witty, but never crass.
Celebrate good times, friendship, and milestones.
Make gift-givers feel like heroes.
Do’s
✅ Highlight alcohol variety, customization options, and occasions.
✅ Emphasize premium presentation and personalization.
✅ Use approved product names and categories.
Don’ts
❌ No health or medical claims about alcohol.
❌ No messaging that promotes over-consumption or underage drinking.
❌ Don’t imply alcohol is a solution to problems.
