Pantherella Affiliate Programme – AWIN Terms & ConditionsProgramme Overview
These Terms & Conditions apply to all publishers approved to the Pantherella Affiliate Programme on AWIN. By joining the programme, publishers agree to comply with all requirements outlined below.
1. Affiliate Eligibility
To join the programme, publishers must: - Operate a fully functional website at the time of application - Maintain a high-quality website aligned with premium/luxury brand standards - Primarily target UK customers
Pantherella reserves the right to approve or reject any publisher at its sole discretion.
2. Brand Bidding & Paid Search Policy (Strict)
Publishers are strictly prohibited from: - Bidding on any keyword containing “Pantherella” or misspellings - Bidding on brand + intent terms (e.g. “Pantherella discount”, “promo code”, “sale”) - Using Pantherella in PPC ad copy, display URLs, or paid social ads - Direct linking to the Pantherella website from paid search ads
Domain restrictions: - Publishers must not register, own, or use domains containing “Pantherella” or misspellings - Typosquatting is strictly prohibited (e.g. incorrect spellings or deceptive URLs)
3. Voucher Code Policy (AWIN Compliance)
3.1 Authorised Codes Only
- Only voucher codes supplied via the AWIN interface or directly by Pantherella may be promoted
- Codes sourced via scraping, third parties, or guessing are not permitted
3.2 Commission Rules
Pantherella reserves the right to: - Decline or withhold commission where unauthorised codes are used - Set publisher commission to 0% for non-compliance - Review attribution where multiple publishers are involved
3.3 Code Accuracy & Expiry
Publishers must: - Clearly display expiry dates on all codes - Remove or mark expired codes promptly - Ensure all offers are accurate and up to date
Failure to comply may result in commission being declined or publisher suspension.
3.4 Misleading Promotions
Publishers must not: - Promote invalid or non-existent offers - Suggest guaranteed discounts where none apply - Present generic codes as exclusive offers
Publishers should follow AWIN and IAB voucher code best practice guidelines.
4. Voucher, Cashback & Loyalty Publishers
- All voucher, cashback, and loyalty publishers must receive prior written approval
- Promotional methods and traffic sources must be disclosed upon application
Pantherella operates a selective partner model and reserves the right to: - Limit the number of voucher partners - Remove partners that do not align with brand positioning
5. Attribution & Incrementality
Publishers must not: - Intercept users at the final stage of checkout without adding value - Use voucher codes solely to capture last-click attribution
Pantherella reserves the right to decline commission where activity is deemed non-incremental.
6. Gift Card Policy
- Gift card purchases track with a sale value of £0
- No commission will be paid on gift card transactions
7. Compliance & Enforcement
Pantherella actively monitors publisher activity including: - Traffic sources - Paid search activity - Voucher code usage
Non-compliance may result in: - Immediate removal from the programme - Commission being declined or reversed - Publisher suspension on AWIN
8. Programme Rights
Pantherella reserves the right to: - Update these Terms & Conditions at any time - Modify commission structures or publisher eligibility - Enforce compliance at its sole discretion
Continued participation in the programme constitutes acceptance of these terms.
