Macondo Forever Branding Guidelines
Brand Name: Always use Macondo Forever (two words, capitalized).
What We Sell: Luxury handwoven table décor (placemats, napkin rings, table runners, trays, baskets, and more), handmade by artisan families in Colombia.
Messaging: Focus on luxury, handmade craftsmanship, and supporting artisan families. Avoid generic terms like “cheap” or “bargain.”
Tone of Voice: Elegant, warm, and authentic. Highlight cultural heritage and quality.
Approved Imagery: Affiliates may use product images provided in the affiliate portal. Lifestyle images should reflect premium table settings, weddings, and stylish homes.
Do Not:
Alter the logo or product images.
Use the brand name in PPC ads (search ads, display URLs, or ad copy).
Associate Macondo Forever with discount-only messaging (e.g., “lowest price,” “clearance site”).
Logo & Assets:
Take the logo from the website or ask.
