If you are enrolled in our Program and participate in online advertising, such as Google AdWords or Facebook, you must adhere to our Online Advertising Guidelines by not doing any of the following without Dr. Cuddles’s prior written consent:
Bidding on the Dr. Cuddles brand in search engine or social media advertising, such as Google AdWords, Facebook, Instagram, or Yahoo/Bing, including, but not restricted to, our domain name, our company name, and our trademarks or registered urls, including any variations, abbreviations, or misspellings) of Dr. Cuddles.
You may not use our trademarked or brand terms in sequence with any other keyword (e.g. Dr. Cuddles Coupons), including any misspellings.
You may not use our trademarked terms in your ad title, ad copy, display name, ad extensions, or as the display URL nor may you CLOAK or MASK these URL’s in online advertising campaigns.
You may not direct link to our website from any online ad or use redirects that yield the same result (a.k.a. URL hijacking). Affiliates must be directed to an actual page on your website.
You may not use the same tone, text, or images as our current or past ads. All paid ads need to have a different look and feel than Dr. Cuddles’s current or past ads and you may not use the word “official” in connection with the Dr. Cuddles owned property’s name in domain names, search ads, or on landing pages.
If you automate your online advertising campaigns, it is your responsibility to exclude our trademarked, brand, and misspelled terms from your program and we strongly suggest you add our trademarked, brand, and misspelled terms as negative keywords. We have a strict no-tolerance policy on online advertising trademark bidding. If you are unsure whether a term is trademarked, brand, or misspelled, it is your responsibility to reach out to us to find out. If you are an affiliate partner, please email affiliates@drcuddles.com. You will forfeit all commissions for a minimum of 30 days and your commission will be set to 0% without warning if you engage in online advertising trademark bidding that uses our trademarked, brand, or misspelled terms without prior written consent.
SOCIAL MEDIA
Promotion on Facebook, Twitter, Twitch, YouTube and other social media platforms is permitted following these general guidelines:
You ARE allowed to promote affiliate channel approved offers to your own lists; more specifically, you’re welcome to use your affiliate links on your own Facebook, Instagram, YouTube, Twitch, Twitter and Pinterest pages, among other platforms.
You ARE PROHIBITED from posting your affiliate links on Dr. Cuddles’s Facebook, Instagram, YouTube, Twitter, and other company social media pages in an attempt to turn those links into affiliate sales.
You ARE PROHIBITED from running any social media ads such as Facebook, Twitter, Instagram or Pinterest with Dr. Cuddles’s company name or other trademarks without written approval.
You ARE PROHIBITED from creating social media accounts, pages, or posts that in any way copy, resemble, represent, or mirror the look and feel of our social media accounts, pages, or posts. You will also not use any means to create the impression that your accounts, pages, or posts are Dr. Cuddles’s accounts, pages or posts.
FTC ENDORSEMENT GUIDELINES DISCLOSURE REQUIREMENTS:
If you are compensated by Dr. Cuddles in any way for a post (including with cash, credit, discounts, product, contest entries, commissions and so on), you must clearly and conspicuously disclose such compensation. This applies across all media channels. For example, on Instagram, Twitter, Facebook, Twitch, or YouTube, if you are promoting Dr. Cuddles, or showing product that was given to you by Dr. Cuddles, you must include #Dr.Cuddles @Dr. Cuddles, or #ad prominently in your caption, before any “break” in the text that is shown to viewers of your content, or otherwise conspicuously indicate that you were or may be compensated by Dr. Cuddles. For more information about FTC guidelines, please review https://www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf.
