Denby the UK’s number 1 tableware brand is made for real people and real homes. Practical and stylish, with distinctive shapes and bold colours that give it real warmth, and an everyday toughness we all love!

Primary Region

United Kingdom


Attribution Period (Cookie Length)

30 Days

Untracked Orders

Denby does not accept responsibility for untracked sales, whether as a result of anti-virus packages, certain software used for content filtering, removal/deletion of cookies or any other reason. Denby cannot be held to honour referral fees for any such untracked visits.

Display URL

-Affiliates may not use the term ‘Denby’ or similar derivatives in their display URL.


-Please be advised that we run our in house PPC campaigns ansd we don't wish affiliates to promote us via this channel. ‘Brand Name Bidding and Brand Generic’ restrictions apply to the Denby program.

Affiliates are requested not to bid on brand name terms or ANY derivation or misspelling including but not isolated to:

• Denby

• Denby ltd

• Denby Pottery

• Denby limited

• Denby Holdings

• Denby Pottery limited

• Denby Pottery Ltd

No affiliates are allowed to have adverts appear for searches on these or similar terms. To avoid broad match issues please include restricted terms as negative keywords in all your PPC campaigns for Denby.

Affiliates found bidding on restricted terms may have pending transactions cancelled or face temporary suspension from the program.


Affiliates may not alter any of the banner or text links available through the Affiliate Window interface.

Affiliates are also requested not to hardcode banners into their sites, so updates made to those available through Affiliate Window may take immediate effect.


All orders which use “Tesco Clubcard” vouchers will be declined. “Tesco Clubcard” vouchers cannot be used with any other offer or promotion including but not limited to, voucher codes, cashback and promotion sites.

If any other promotional code/voucher is used on the order, then commission will be paid on final payments which have the voucher code and the current UK VAT rate deducted from the total value of the order.

Please note that these Terms and Conditions may be subject to change without notice and your continued use of the programme following any changes will mean that you are deemed to have accepted such changes to these Terms and Conditions.

By applying to join the Denby affiliate programme you are agreeing to the above conditions of membership and accept that infringement of such may result in commissions being reversed or withheld.

Commission on "new" ranges that are discounted will not be given out. Current new ranges are: Canvas and Peveril. We will also not allow voucher codes/cashback or any other form of discount to be applied against "new" ranges including canvas and Peveril. Any orders which include discounts on any products in Canvas or Peveril ranges will be declined.


Denby may choose to remove publishers from it's "Affiliate Window" affiliate marketing account at any point. We will give all publishers seven days notice before removing them from the Denby account. Any commission made through said publisher after this date will be cancelled.