Thank you for your interest in joining our programme, if you have any questions or are unsure of our terms please email affiliates@thepetlabco.com
Unless explicitly authorised otherwise by PetLab Co., the following Programme restrictions apply:
What you can and cannot say
Our range of vitamins and supplements are not to be used to treat diseases. They are products that can support, maintain, promote the health of a pet. Therefore, you cannot talk about diseases or conditions; supplements are not products that cure.
Consequently, you cannot use words such as: treat, prevent, cure, mitigate and similar overt or implied disease claims.
A good example of how to promote our product would be:
Helps support joint health and mobility
An example of how not to promote our products would be:
Helps treat and prevent arthritis
When you promote our products, please do not mention any disease name or reference to a disease
Chronic, pain, antibacterial, anti inflammatory, improve, relief, limping, soreness
The word Chronic cannot be used as it refers to a pup problem that must be treated properly with medicines and not with supplements. The word Pain refers to the suffering that the pup is going through and consequently cannot use a supplement to solve it. A supplement helps a healthy animal, it doesn't cure a disease.
Remember that supplements maintain, support a healthy pet, they do not treat any health issues.
The words ‘’antibacterial’’ and ‘’anti-inflammatory’’ should also be avoided. These are indicative of a medicine, because they can be the functions of a medicine. Using a softer lineage instead is allowed, therefore emphasizing the properties of a known product to lower bacteria or inflammation.
Examples of how you can promote our products:
These chews help boost (or support) overall mobility.
These chews contain bacterial and inflammatory lowering properties
Examples of how not to promote our products:
These chews help improve overall mobility.
These chews contain antibacterial and anti inflammatory properties
Other terms to avoid
Antifungal, Antimicrobial, Antiviral, Unbearable, Hyperactivity, Anxious
It is necessary to detail the event to make it subject to the supplement.
Do not use: His occasional itching...
Use: the itching was unbearable...
In distress
Also, this term for the reasons outlined above indicates a problem that the pet is facing, consequently requires a treatment that a supplement could not offer.
Do not use: Seeing our pups in distress
Use: Seeing our pups discontent
The term diarrhea specifically refers to a serious problem that cannot be cured with supplementation.
Do not use: My dog was having diarrhea
Use: My dog was having loose stools (or loose motion)
Here below some more examples of alternatives to some drug claims
Disease (disease name) -> Issues, challenges, discomfort
Limping, soreness, pain -> Stiffness, fiction, discomfort when walking, mobility issues
Chronic -> Ongoing, persistent
Prevent, treat, improve -> Support, maintain, may help, promote, assist
Diarrhea -> Loose stool, loose motion
Hot spots -> Skin conditions, skin discomfort, skin irritations
Arthritis (or various of it) -> Joint issues
Affiliate Policies:
Affiliates are not permitted to purchase, own or bid on any domain names with the word petlab, pet lab, petlabco or misspellings of the above in the URL. For example, www.thepetlabco.com
Affiliates must not include PetLab Co. Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL
PPC Policy:
We do not permit use of the trademarked terms petlab, pet lab, petlabco and variation or misspelling to be used in PPC marketing in the form of phrase, broad or exact matches. For the avoidance of doubt we request that you add each of these as negative phrase match terms to your paid search or content based campaigns on Google, MSN, Yahoo, Facebook or any other network.
- You may not bid on any of our trademarked terms, including any variations or misspellings thereof for search or content based campaigns on Google, MSN, Yahoo, Facebook or any other network.
- Trademarked terms are inclusive of our brand names as well as product names.
- You may not use our trademarked terms in sequence with any other keyword (i.e. PetLab Co Coupons).
- You may not use our trademarked terms in your ad title, ad copy, display name or as the display URL.
- You may not direct link to our website from any Pay Per Click ad or use redirects that yield the same result. Affiliate links must be directed from an actual page on your website.
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We also restrict the terms below:
petlab/petlabco.com vouchers
petlab/petlabco vouchers
petlab/petlabco Vouchers
petlab/petlabco codes
petlab/petlabco Voucher Codes
petlab/petlabco discount codes
petlab/petlabco offer codes
petlab/petlabco reviews
PPC affiliates are NOT allowed to bid on any of the Google banned terms or misspellings, or derivatives.
Please do not use the word ‘official’ in your advertisements.
We are happy for affiliates to bid on generic terms, however direct linking is prohibited. Any affiliates who do not abide by these rules do risk having their commissions set to zero and possible suspension.
Linking to our website:
Upon acceptance into the Program, links will be made available to you through the AWIN platform. Your acceptance in the Program means you agree to and abide by the following.
- You will only use linking code obtained from the AWIN platform without manipulation.
- All domains that use your affiliate link must be listed in your affiliate profile.
- Your website will not in any way copy, resemble, or mirror the look and feel of our website. You will also not use any means to create the impression that your website is our website or any part of our website including, without limitation, framing of our website in any manner.
- Your website may not show up in a superior position in search for a term directly linked to one of our brands. If it does, you must take the appropriate steps to either no longer be indexed for the phrase or strip keywords used in on-page SEO tags and text to fall out of the index for the relevant term(s).
- You may not engage in cookie stuffing or include pop-ups, false or misleading links on your website. In addition, wherever possible, you will not attempt to mask the referring URL information (i.e. the page from where the click is originating).
- Using redirects to bounce a click off of a domain from which the click did not originate in order to give the appearance that it came from that domain is prohibited.
If you are found redirecting links to hide or manipulate their original source, your current and past commissions will be voided, and/or your commission level will be set to $0 without warning. This does not include using “out” redirects from the same domain where the affiliate link is placed.
Discount codes
PetLab Co. encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives.
Affiliates may only promote codes that are provided through the PetLab Co. affiliate programme (either through our account or directly from PetLab Co's Affiliate Manager).
We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.
Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this due date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe IAB voucher code best practice guidelines.
Coupon attribution:
Affiliates whose primary business is posting coupons, who are viewed by the Program as being a coupon site, and/or who are tagged as coupon in our system, may not be paid commissions for sales generated without a corresponding valid coupon code. Valid codes are defined as codes that are made available to the affiliate channel in general, through newsletters or the AWIN system as part of this Program, or directly or privately to you. Coupon codes that are not real, expired, not specific (i.e. up to 40% off sale items) or are long-term sitewide offers that do not require a code may not considered valid codes and you will not be given commission on these orders.
Social Media Advertising
Affiliates must not post on any PetLab Co. social media platform in order to attempt to drive visitors to their webpage.
You are PROHIBITED from creating a social media account that includes PetLab Co.'s trademarked terms in the page name and/or username
De-duplication Policy
All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :
• PPC Brand
• PPC Generic
• Email Advertising
• Direct Partnerships
• Price Comparison
• Display & retargeting advertising
• Other Affiliate Networks
Affiliate website
- Affiliate website shall not contain:
- any false, inaccurate, libellous, misleading or disparaging representations or statements regarding PetLab Co., its partners, the providers of any of PetLab Co. products; or
- any negligent, unlawful, harassing, libellous or otherwise objectionable or illegal content or content that infringes the rights of any other person,
and if Affiliate’s website does contain anything under (a) or (b) above Affiliate shall remove from their website any materials or copy on PetLab Co. request as soon as reasonably practical and in any event within three days of being asked to do so.
- Affiliates shall not promote PetLab Co. Programme in inappropriate environments or alongside inappropriate themes such as, but not limited to:
- illegal material or the promotion of illegal activities and substances;
- adult content, age restricted products, obscene or sexually explicit material;
- any violent, discriminatory, threatening or abusive material;
- any libellous, blasphemous or defamatory material;
- any material that infringes the Intellectual Property of any third party, and Affiliates promoting these themes shall not be accepted onto the Programme.
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Domain Names:
Use of any of our trademarked terms as part of the domain or sub-domain for your website is strictly prohibited
FTC Disclosure Requirements:
You must include a disclosure statement within any and all pages, blog/posts, or social media posts where affiliate links for our Program are posted as an endorsement or review, and where it is not clear that the link is a paid advertisement. This disclosure statement should be clear and concise, stating that we are compensating you for your review or endorsement, and comply with all applicable laws and regulations. If you received the product for free from us or from the Program team for review, this also must be clearly stated in your disclosure.
- Disclosures must be made at the beginning of the claims and may not appear solely in a “Terms of Use”, “Legal”, “About Us” or other linked page.
- Disclosures should be placed above the fold; scrolling should not be necessary to find the disclosure. (e.g. disclosure should be visible before the jump).
- Pop-up, hover state and button disclosures are prohibited.
- Disclosure policy applies to all social media, even when space is restricted (e.g., tweets).
- Disclosures should be made in the same medium as the claim (e.g. video, text).
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Limitation of Liability:
Neither we nor any of our licensors make any representation or warranty of any kind, whether express, implied, statutory, or otherwise with respect to the program or the products, content, links and other information provided by us or our affiliates in connection with the program (collectively, the “program materials”). Except to the extent prohibited by applicable law, we and our licensors disclaim all warranties with respect to the program and program materials, including any implied warranties of merchantability, satisfactory quality, fitness for a particular purpose, non-infringement and quiet enjoyment, and any warranties arising out of any course of dealing, performance, or trade usage. Neither we nor any of our licensors will be liable for indirect, special, incidental, or consequential damages, or any loss of revenue, profits, goodwill, use or data, arising in connection with this agreement or the program, even if we have been advised of the possibility of such damages. We will have no liability for any matter directly or indirectly relating to the creation, maintenance, or operation of your advertisements or your violation of this agreement. Further, our aggregate liability arising with respect to this agreement and the program will not exceed the total commissions paid or payable to you under this agreement during the three-month period immediately preceding the event giving rise to such liability.
PetLab Co. reserves the right to modify these Terms and Conditions at any time as demanded by the business without prior notice.
