Don’t refer to products as warranties or insurance. Use ‘protection plan’ -Don’t imply in the copy that we can send our technicians right away if a homeowner needs a repair. Customers can file a claim right away, but it may take a while for a technician to actually come to a person’s home. -Don’t refer to us as American Water. Use American Water Resources or AWR. American Water Resources is a trademark of American Water and used under license. AWR’s optional programs are not provided by American Water or its affiliates.
