FlowerArchitect.com Affiliate Branding Guidelines
Dear Affiliates,
Thank you for partnering with FlowerArchitect.com through our Awin affiliate program! To ensure our brand is represented consistently and professionally, please follow these branding guidelines when using the creatives we provide or creating your own promotional content. These guidelines help maintain the integrity of our brand, which celebrates the artistry and elegance of floral architecture and design.
1. Using Provided Creatives
- Accessing Materials: We provide approved banners, logos, images, and text links through the Awin platform. Always use these creatives as your primary promotional tools to ensure brand consistency.
- No Alterations: Do not modify, resize, recolor, or edit our provided creatives without prior written approval from us. This includes altering text, colors, or design elements in banners or logos.
- Correct Usage: Ensure creatives are displayed clearly and without distortion. For example, maintain aspect ratios for images and use high-resolution versions to avoid pixelation.
- Tracking Links: Always use the unique tracking links provided by Awin with our creatives to ensure accurate commission tracking.
2. Brand Voice and Messaging
- Tone: Our brand voice is creative, elegant, and professional, reflecting the beauty and sophistication of floral design. Use language that is positive, inspiring, and aligned with our focus on floral architecture.
- Key Messages: Highlight our unique offerings, such as paid memberships for exclusive floral design content, courses, or services. Avoid making unverified claims (e.g., guaranteed results or outcomes).
- Accuracy: Ensure all promotional content is truthful and aligns with our offerings. For example, emphasize that the $5.00 commission applies to the first month of a paid membership only.
3. Visual Guidelines
- Logo Usage: If using our logo (provided via Awin), do not stretch, skew, or place it on cluttered backgrounds that reduce visibility. Ensure a clear border or padding around the logo.
- Color Palette: Stick to our brand colors as seen in provided creatives (e.g., soft greens, whites, and pastel tones inspired by nature). Avoid using off-brand colors like neon or overly bold hues.
- Typography: If creating custom content, use clean, modern fonts similar to those in our creatives (e.g., sans-serif fonts like Noto Sans or similar). Avoid overly decorative or hard-to-read fonts.
- Imagery: Use floral-themed, high-quality images that reflect elegance and creativity. Avoid generic or unrelated visuals (e.g., stock photos not aligned with floral design).
4. Disclosure Requirements
- Clearly disclose your affiliate relationship in all promotions, as required by law. Use tags like #ad, #affiliate, or #sponsored near the creative or in the post caption.
- Example: “Discover FlowerArchitect.com’s exclusive floral design memberships! [Your Affiliate Link] #ad”
5. Prohibited Actions
- Do Not:
- Alter or create derivative versions of our logo or creatives.
- Use our brand name (“FlowerArchitect” or variations) in paid search campaigns (e.g., Google Ads) without permission.
- Promote on websites or platforms with inappropriate content (e.g., adult, gambling, or illegal content).
- Use spam, unsolicited emails, or deceptive practices to promote our brand.
- Violation of these guidelines may result in termination from the program and forfeiture of commissions.
6. Where to Promote
- Use our creatives on approved channels like your website, blog, social media (e.g., Instagram, Pinterest), or email newsletters.
- For offline promotions or custom campaigns, contact us at jenny@flowerarchitect.com for approval.
7. Support and Questions
- If you need additional creatives, have questions about usage, or want to propose custom content, reach out to us at jenny@flowerarchitect.com.
- Check the Awin platform regularly for updated creatives or promotional materials.
By adhering to these guidelines, you help us maintain a cohesive and professional brand image while promoting FlowerArchitect.com to your audience. Thank you for your collaboration in showcasing the beauty of floral architecture!
Best regards,
The FlowerArchitect.com Team
How to Share with Affiliates:
- Via Awin: Upload this as a document or paste it into the Awin publisher dashboard under program resources or send it via Awin’s messaging system.
- Email: Send directly to affiliates with a link to the terms document (from your previous request) and any relevant creatives.
- Website: Host this on FlowerArchitect.com (e.g., under an “Affiliate Resources” page) and share the link with affiliates via Awin or email.
- PDF Version: If you prefer a PDF, copy this text into a rich text editor (e.g., Google Docs or Word), format it (e.g., add your logo or headers), and export as a PDF. Alternatively, let me know if you need a LaTeX or HTML version for PDF conversion.
Additional Notes:
- The guidelines assume a floral design focus, but if your brand has specific colors, fonts, or themes, let me know, and I can refine them.
- Ensure affiliates have access to creatives via Awin to avoid unauthorized content creation.
- Remind affiliates to review the full Affiliate Program Terms and Conditions (previously provided) alongside these guidelines.
