1. Brand Story & Positioning
Slogan: Love life, love me
Founded: 2015
Concept: Jeulia encourages a positive attitude toward life, promoting self-love and appreciation of beauty in everyday moments.
Origin: Hong Kong-based with global designers (US & Europe) and an agile supply chain.
2. Brand Positioning
Price Point: Affordable luxury
USPs:
15-step handcrafted process
Eco-friendly & high-quality materials
Agile supply chain
Target Audience: Middle-aged women (35+), socially active, value-driven, design-conscious.
Key Markets: US (largest), Europe (UK, DE, FR, ES), Asia (Japan, Singapore), Mexico.
3. Product Lines
Key Collections:
Wedding Rings
Couples Rings
Heart Rings
Hug Me Collection
Amore Collection (fairytale-inspired)
Lab-Grown Diamond Collection (2025)
Midsummer Night Collection (Shakespeare-inspired)
Luna Astra Collection (celestial themes)
Olivetta Collection (Mediterranean-inspired)
Material Standard:
925 Sterling Silver (SGS-certified)
Nickel-free, tarnish-resistant
4. Marketing & Communications
Social Media:
Focus on Facebook (2.4M followers) and Instagram (472K followers)
Monthly impressions: 2.5M+ (FB), 12M (IG)
Co-branding Example:
Jeulia x LeylaMoaser (Sunset Desert Collection, 2025)
CSR Initiatives:
Divine Love Collection: Supports National Breast Cancer Foundation ($2 per sale)
Marine Collection: Supports Oceanic Preservation Society ($2 per sale)
5. Retail & Global Presence
Pop-up Stores: Singapore (Changi Airport, 2025)
Permanent Store: Madrid, Spain (opened July 2025)
Future Expansion: Major fashion capitals in Europe and Americas
6. Visual & Tone of Voice
Tone: Inspirational, emotional, accessible
Visual Style: Elegant, feminine, nature-inspired, occasionally whimsical (e.g., Midsummer Night)
Key Message: Jewelry as a symbol of love, self-expression, and storytelling
7. Contact & Collaboration
Email: affiliate@jeulia.com
Website: https://www.jeulia.com
