To ensure a consistent brand image, affiliates must follow these branding rules when promoting ANCEL:
Brand Name Usage
Always write the brand in capital letters: ANCEL.
Do not modify, abbreviate, or create variations of the brand name.
Logos and Creatives
Only use official logos, banners, and images provided by ANCEL via Awin.
Do not stretch, crop, or alter logos without approval.
Avoid placing ANCEL logos next to competitor logos in a misleading context.
Product Descriptions
Use accurate and fact-based product descriptions.
Do not make unverified claims, comparisons, or warranties.
Avoid using terms like “official partner” or “exclusive distributor” unless expressly authorized.
Tone of Voice
Professional, trustworthy, and customer-focused.
Avoid aggressive, misleading, or exaggerated promotional language.
Prohibited Associations
Do not associate ANCEL with gambling, adult, political, or illegal content.
Do not imply endorsement by ANCEL unless provided in writing.
