1. Brand Essence
Edifier designs speakers and headphones that blend clear, balanced sound with clean, modern style. Every touchpoint—visual or written—should feel trustworthy, helpful, and simple.
2. Logo Use
| Rule | Explanation |
|---|
| Primary word-mark only | Always use the official Edifier word-mark. No older or stretched logos. |
| Clear space | Keep empty space around the logo equal to the height of the capital “E.” |
| Backgrounds | Use the logo on white or very light backgrounds. On dark backgrounds, use the reversed (white) logo. |
| Do not | Add shadows, gradients, outlines, rotate, or distort the logo. |
3. Color References
Use the standard Edifier blue, white, and black found on our website assets. Do not invent new brand colors or gradients for the logo.
4. Tone of Voice
Friendly and clear. Write like you are explaining a product to a friend.
Avoid hype. Focus on benefits and facts, not exaggerated claims.
No jargon. Use simple words and short sentences.
5. Product Naming
First mention: full name (e.g., Edifier V80 Hybrid Active Noise Cancelling Headphones)
Later mentions: short name (V80 headphones)
Do not add extra descriptors or alter the official name.
6. Imagery & Video
Use official product photos or high-resolution original shots in natural lighting.
Show the product in realistic environments—desks, living rooms, patios, gyms.
Do not add unrelated graphics, emojis, or heavy filters on the product itself.
For video B-roll, steady shots and clear close-ups of key features work best.
7. Copy Requirements
List key specs accurately (battery life, driver size, connectivity, ANC).
Include at least one sentence about practical use (real-world benefit).
When using affiliate links, add a short disclosure: “As an Edifier affiliate, I may earn a commission if you buy through these links.”
8. Social & Affiliate Links
Place referral links or discount codes in captions, descriptions, or bio.
Discount codes: display exactly as provided (case-sensitive).
Keep codes active for the agreed period (typically 2 weeks or more).
9. Contact for Creative Assets
Need logo files, product cut-outs, lifestyle photos, or brand-approved copy?
Email media@edifier.ca and we will send files within one business day.
